Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The experiences of the COVID-19 crisis led consumers to feel that products such as hot drinks should not only satisfy thirst and need, but also provide elements to boost the functioning of their immune systems and help with their health. This has…
The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…
After having been one of the star performers in the French hot drinks market over 2020-2021, fruit/herbal tea saw retail volume sales decline sharply in 2022. This was partly due to steep price hikes and the erosion of purchasing power amidst a…
Finns are clearly migrating towards fruit/herbal tea, green tea and other tea, which are snatching sales away from black tea. This movement is being powered by the health and wellness trend, as well as Finns’ keenness to experiment with new products…
Fruit/herbal tea is often fortified/functional and is growing in popularity in the country due to its positive impact on mental and physical health. This tea is marketed as helping to overcome anxiety and stress thanks to its properties that help…
Natural claims and consumer demand for authenticity drove sales of health and wellness hot drinks in Belgium during 2022. Indeed, despite the fact that inflation badly impacted the category, and both on-the-go consumption and on-trade sales were only…
Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…
The health and wellness trend is shaping product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products, and cheese, as well as baby food. For instance,…
With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…
High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…