Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…
In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…
Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…
The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…
Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…