Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…
From plant-made milk and yoghurt to cheese alternatives, the dairy-free space continues to see very dynamic innovation, delivering strong growth and attracting key dairy players into the space. This report analyses the consumer drivers behind the…
Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…
Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…
The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…