Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Home insecticides performed badly in 2023, with both value and volume sales falling. Home insecticides are very dependent on the weather conditions in the country, and is, therefore, very seasonal. With the summer of 2023 not being as hot as the…
Demand for home care products in Vietnam continued to increase in 2023, supported by a growing middle class population, which had access to higher levels of disposable income. A heightened focus on health and hygiene, facilitated by the pandemic,…
While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…
The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…
While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain…
Dishwashing registered robust growth in both retail volume and current value terms in 2023, as the consumer base for such products continued to widen. Factors such as the habit of cooking at home to save money and heightened hygiene concerns as a…
Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural…
Dishwashing in Kazakhstan posted positive steady growth in terms of both volume and value sales in 2023. Hand dishwashing continued to account for a greater proportion of sales, with the penetration of dishwashers remaining quite low in the country.…
Dishwashing registered healthy volume growth in 2023, driven by healthy current value and volume growth for hand dishwashing, which continued to be more popular in Azerbaijan than automatic dishwashing. Also, in 2023, with inflation sill continuing…
Despite its maturity, bleach continued to grow in retail volume and current value terms in 2023. Not only is it considered affordable, it also regarded as a powerful multipurpose home care product. With a heightened demand for greater hygiene, formed…