Home Care

In 2023, current value sales of home insecticides in Japan registered positive growth from the previous year; however, volume sales declined. The decline in volume sales can be attributed to the fading of COVID-19. The pandemic had much less of an…

Situated in the tropics, Indonesia perpetually contends with the demand for home insecticides. This product category saw another upswing in 2023, and the positive trajectory is likely to continue. The surging cases of dengue fever in the country have…

In 2023, sales of home insecticides continued to rise in retail current value terms, due to factors such as changing consumer preferences and weather conditions. Consumers have increasingly been trading up from cheaper variants, such as insecticide…

Home insecticides registered slight positive retail volume growth in Hong Kong in 2023, along with stronger current value growth. The use of stronger disinfectant products and increased general cleanliness since the pandemic diminished the survival…

In 2023, total value sales of home insecticides continued to decline in current terms. This was a result of various factors, including weather, government policies and changing lifestyles. Hot weather prevailed in many parts of China from early June…

Home insecticides performed badly in 2023, with both value and volume sales falling. Home insecticides are very dependent on the weather conditions in the country, and is, therefore, very seasonal. With the summer of 2023 not being as hot as the…

Demand for home care products in Vietnam continued to increase in 2023, supported by a growing middle class population, which had access to higher levels of disposable income. A heightened focus on health and hygiene, facilitated by the pandemic,…

Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive…

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…

Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.

A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products…

In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care…

The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…

While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…

In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at…

Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be…

Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer…

The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…

2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back…