Home Care

Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new…

Dishwashing witnessed notable current value growth in 2023, propelled by a surge in demand for automatic dishwashing products and a modest increase in current value sales of hand dishwashing. Urbanisation in South Korea is expanding the number of…

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural…

The full lifting of COVID-19 restrictions was seen in 2022, which led to the reopening of the economy and international borders. Many consumers returned to socialising, the office and school, as they were no longer confined to the home. They were…

Dishwashing in Kazakhstan posted positive steady growth in terms of both volume and value sales in 2023. Hand dishwashing continued to account for a greater proportion of sales, with the penetration of dishwashers remaining quite low in the country.…

Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…

Dishwashing saw double-digit growth in both value and volume terms in 2023, with the category playing a significant role in driving sales in home care products in Indonesia overall. Moreso, the category is expected to maintain a robust trend over the…

In 2023, dishwashing saw modest current value growth in India, primarily driven by rising volumes, as input costs for dishwashing products started to stabilise. Following the slump in the prices of palm oil and other raw materials, several major…

In 2023, dishwashing turned to marginal decline in retail volume terms in Hong Kong, but maintained current value growth due to inflationary pressure throughout the year. While the pandemic restrictions ended, a large proportion of Hong Kong’s…

In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly…

Dishwashing registered healthy volume growth in 2023, driven by healthy current value and volume growth for hand dishwashing, which continued to be more popular in Azerbaijan than automatic dishwashing. Also, in 2023, with inflation sill continuing…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Despite its maturity, bleach continued to grow in retail volume and current value terms in 2023. Not only is it considered affordable, it also regarded as a powerful multipurpose home care product. With a heightened demand for greater hygiene, formed…

In Uzbekistan, bleach maintains widespread popularity deeply ingrained in everyday household cleaning routines. This enduring trend persisted even in 2023, following a surge in sales during 2020 when bleach became indispensable in addressing COVID-19…

Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households…

The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving…

While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to…

In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in…

Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned…