Home Care

Air care maintained retail volume and current value growth in 2023, with increases seen across all categories. However, car air fresheners saw the strongest increase in this year. Car is the main mode of transportation for locals, and the majority of…

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care…

Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care…

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

Bleach saw low single-digit growth in retail value in 2023, though the growth rate continued fell compared with the previous two years. Bleach saw relatively strong growth during the period 2020-2022 compared to previous years, mainly due to…

Bleach remains on a negative trend, following its uptick during the era of the pandemic when consumers were seeking to strongly disinfect their homes. One of the main factors contributing to this stagnation is the noticeable absence of new product…

In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their…

During the pandemic and lockdown period in 2020, the Health Ministry advised consumers to use bleach as an alternative to sanitise surfaces when surface care products such as home care disinfectants were running out of stock in both urban and rural…

Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned…

In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in…

The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving…

Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households…

In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly…

Dishwashing saw double-digit growth in both value and volume terms in 2023, with the category playing a significant role in driving sales in home care products in Indonesia overall. Moreso, the category is expected to maintain a robust trend over the…

Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…

The full lifting of COVID-19 restrictions was seen in 2022, which led to the reopening of the economy and international borders. Many consumers returned to socialising, the office and school, as they were no longer confined to the home. They were…

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

Dishwashing witnessed notable current value growth in 2023, propelled by a surge in demand for automatic dishwashing products and a modest increase in current value sales of hand dishwashing. Urbanisation in South Korea is expanding the number of…

Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…