Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…
Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned…
The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…
The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…
The surge in dengue cases, attributed to the increase in construction activities in Singapore, is likely to have been one factor supporting demand for home insecticides in 2023, and possibly future sales. As construction projects create conducive…