Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Bleach in Slovenia

Feb 2024

The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and…

USD 1,195
Country Report

Bleach in the Czech Republic

Feb 2024

Retail value sales recorded a double-digit increase in 2023, linked to rising inflation and high price points. However, the price increases caused consumers to adjust their budgets, having less disposable income to spend on products. As such, while…

USD 1,195
Country Report

Bleach in Ukraine

Feb 2024

Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer…

USD 1,195
Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

USD 1,325
Country Report

Dishwashing in Bosnia and Herzegovina

Feb 2024

Retail volume sales stagnated in 2023, as demand weakened amid rising unit prices caused by high inflation. Automatic dishwashing continues to grow moderately whilst the much larger hand dishwashing category saw a decline in retail volume terms.…

USD 1,195
Country Report

Dishwashing in Bulgaria

Feb 2024

Many areas in dishwashing developed positively in 2023, with value growth driven by rising inflation and increased price points. Retail volume growth was positive in automatic dishwashing liquid and tablets, driven by the growing need for convenience…

USD 1,195
Country Report

Dishwashing in Croatia

Feb 2024

After a boosted performance during the pandemic due to the cocooning and home-cooking trends, volume sales of dishwashing products declined in 2023. This is mostly attributable to the steep double-digit unit price growth registered in the year. In…

USD 1,195
Country Report

Dishwashing in Estonia

Feb 2024

About four-tenth of Estonian households own a dishwasher and despite reduced purchasing power, consumers were still reluctant to forego the convenience of automatic dishwashing. Instead, they traded down and for instance opted for powder instead of…

USD 1,195
Country Report

Dishwashing in Georgia

Feb 2024

Dishwashing in 2023 faces steady retail volume growth, despite the high costs of living confronted by locals. Demand for hand dishwashing remains stable, with little change in the competitive landscape and product development somewhat limited. By…

USD 1,195
Country Report

Dishwashing in Hungary

Feb 2024

Automatic dishwashing tablets saw the strongest retail volume sales in 2023, as household penetration of dishwashers continued to rise in Hungary. Promotional activities and higher levels of product development based on delivering more effective…

USD 1,195
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