Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Laundry care witnessed double-digit current value growth in 2023 amid rising prices and high levels of inflation. Consumers are feeling the financial pressure and continue to reign in consumption of laundry care. Outdated products, such as bar…
While retail value sales were positive in 2023, these results were heavily driven by increased unit prices. As such, retail volume sales struggled, negatively impacted by rising inflation and reduced consumer spending power. This led to a retail…
Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and…
The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…
Though inflation eased in 2023, it was still high. As such, laundry care registered marginal constant value growth and minimal volume growth. Fabric softener registered the highest value growth, but it was liquid detergent that registered the highest…