Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Sales in surface care are managing to see small positive volume sales, as well as value sales which are supported by the price hikes which are affecting home care overall. Overall, consumers are seeking affordable products which offer good…
Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…
In 2023, kitchen cleaners were the clear leader in retail volume growth within surface care. The increased use of these products resulted from ongoing innovation and product development focused on higher effectiveness and natural composition. For…
Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…