Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more…
Retail prices of laundry care products continued to experience significant increases in 2023, with double-digit growth rates well above the rate of inflation. The impact of rising prices varied according to category. While volume sales of powdered…
In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of…
Continuing the positive performance seen over recent years, home insecticides saw retail volume and current value growth in 2023. Consumers continued to try and maintain high standards of sanitisation and cleanliness in their homes, including…
The high cost of living in Colombia has forced many consumers to focus on basic home care products and goods when shopping, which has had a slight impact on home insecticides. The category has also been affected by the shortage of rain in areas like…