Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…
In the post-pandemic era, the need to disinfect surfaces at home has subsided considerably, in line with lower fears over the spread of COVID-19. Retail volume sales of home care disinfectants contracted in 2022, followed by moderate growth in 2023,…
Overall, surface care registered muted volume growth in 2023. However, given the diversity of this product area, some products performed better than others. Reckitt Benckiser continued to have a strong lead in surface care, thanks to its wide…
The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…
In 2023, retail volume sales of surface care experienced a significant decline for the third consecutive year, to remain below pre-pandemic levels. The drop in demand can be explained by the waning impact of the pandemic, with Chileans cleaning less…