Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
After surface care sales spiked in Latin America in 2020 due to the pandemic, growth slowed in 2021, before slipping into decline in 2022, albeit remaining at higher levels than pre-pandemic. Industry players, retailers and consumers are now…
Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom…
Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of…
Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales.
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…
Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam…
Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a…
For the second consecutive year, retail volume sales of toilet care registered a contraction in 2023, taking them below pre-pandemic levels. In 2022, volume sales started to decline in response to the ending of restrictions and the resumption of life…
Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen…