Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…
In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However,…
Retail volume sales of bleach declined for a third consecutive year in 2023 following peak sales achieved in 2020. During the pandemic, local consumers sought efficient cleaning solutions for different areas in and around their homes as a measure to…
2022 marked a reversal of the positive trend witnessed in the preceding two years, characterised by an increase in demand for dishwashing. Unfortunately, this negative trend persisted into 2023. In 2022, the decline in retail volume sales could be…
In 2023, retail volume sales of home insecticides suffered a second consecutive year of double-digit decline, but an expansion in value sales, driven exclusively by high inflation. The category experienced a dramatic rise in prices, making it the…