Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated…
Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in…
Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant…
In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and…
Home insecticides are largely purchased out of necessity, but overall demand is being influenced by the underlying population growth in Algeria and urbanisation. One of the main catalysts for sales growth is rising average annual temperatures, as…
Spray/aerosol insecticides remained the most popular format in insecticides in Cameroon in 2023, primarily owing to their user-friendly application, and swift and precise pest control which targets a broad spectrum of insects. The convenience of…
Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…
There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving…
Home insecticides in Morocco continued to perform well in 2023, with healthy growth in current value terms.
The high inflation rate fuelled double-digit retail value growth for home insecticides, with consumers constrained budgets contributing to the strong growth of mosquito coils and other home insecticides in volume terms. These products are viewed by…
Demand for home insecticides in South Africa continued to rise in 2023, with the country experiencing a surge in the presence and number of German cockroaches. Climate change oriented around wet and humid summers earlier in the year perpetuated the…
The dominant format, spray/aerosol insecticides, continued to register the highest growth in retail volume and current value terms in 2023. This performance was driven by the enduring popularity, perceived fast and effective action and wide…
Ongoing economic hardship and surging inflation rates continue to impact purchasing decisions, with many Algerian consumers refraining from purchasing anything other than basic laundry care products in an attempt to reign in household spending.…
Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format…
The impact of high inflation on the average unit price of laundry care, with the latter recording a second consecutive year of double-digit growth, led to slower retail volume sales growth in 2023, in particular for automatic detergents, which drives…
Laundry care in Kenya has seen significant development. For example, LG Electronics tapped into the growing demand for laundry services in Mombasa by opening its first commercial laundry shop. This move is a response to the rising demand for…
Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…
Laundry care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. However, this was partly due to inflationary pressures, as manufacturers, squeezed by rising energy and other input costs, opted to…
High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential…
Laundry care in South Africa recorded a flat performance in 2023, although the largest category of laundry detergents continued to experience rising demand, a trend supported by a marginal decline in the average unit price. Laundry care in the…