Home Care

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Surface care sales declined in Western Europe in 2021, but remained well above pre-pandemic levels after the marked growth spike seen in 2020. Unlike 2020, there was no stockpiling of products in 2021, and consumers were also relaxing somewhat the…

Increasingly popular in Western Europe, among Millennials and Gen Z who are most influenced by climate impact, refillable and reusable solutions continue to expand across the beauty, home care, food and drinks industries. The recurrent themes of…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Air care in Germany has witnessed some interesting trends in recent years. While electric air fresheners experienced a decline in volume sales in 2022 following several years of growth, candle air fresheners continued to grow in popularity. This was…

Despite its broad disinfecting characteristics, bleach is considered a heavy chemical by most consumers in Germany and now features less often in many household cleaning routines. As a result, volume sales of bleach declined throughout the review…

Dishwashing in Germany posted positive current value growth in 2022, although this was driven largely by inflationary pressures that resulted in higher unit prices. Among the various formats, automatic dishwashing tablets retained the highest value.…

Home care products in Germany are widely available and are considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2022 was defined more unusually by the effects of inflation and the…

Home care products in Germany are widely available and are considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2022 was defined more unusually by the effects of inflation and the…

Laundry care remained the largest home care category in Germany in 2022 in both value and volume sales. It recorded significant value growth in 2022 despite the previous year’s declines, thereby boosting the overall value of home care. The strongest…