Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary…
Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and…
Dishwashing in Belgium is a fairly mature category and not especially susceptible to trends, sustaining stability in terms of volume sales. A previous decline turned to positive growth in 2023, which was somewhat curbed thanks to rising energy costs…
Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…
Global warming has been creating environmental changes and conditions that have naturally had a significant and largely positive impact on demand for home insecticides in Belgium - the warmer climate is attracting more mosquitos and exotic insects.…