Home Care

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

Bleach continued to suffer from a bad image at the end of the review period. The product is seen as aggressive, potentially harmful to health and wellbeing, bad for the environment, and possibly damaging to many surfaces in the home. Bleach exists in…

Dishwashing experienced stagnation in 2023. Convenience continued to be a major influence on demand within the dishwashing category, with products offering the capacity to reduce the amount of time and effort spent on dishwashing tasks appealing to…

The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as…