Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
After surface care sales spiked in Latin America in 2020 due to the pandemic, growth slowed in 2021, before slipping into decline in 2022, albeit remaining at higher levels than pre-pandemic. Industry players, retailers and consumers are now…
Surface care sales declined in Western Europe in 2021, but remained well above pre-pandemic levels after the marked growth spike seen in 2020. Unlike 2020, there was no stockpiling of products in 2021, and consumers were also relaxing somewhat the…
The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…
Asia Pacific is the fastest growing region for surface care globally. Given the large consumer base and low per capita spending, there is huge potential. Various positive factors will enable increased usage and sales. These include increased product…
Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…
In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…
Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…
As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…
Unit dose detergents in laundry and automatic dishwashing (ADW) have morphed from being an expression of convenience into multi-chambered, multi-benefit revenue drivers for leading brands. Consumers have responded to the format which already…