Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…
Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This briefing explores the key trends defining the future of the packaging industry. Costs are keenly in focus given the inflationary environment; right-pricing and right-sizing the retail pack are essential to balance consumer affordability with…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation,…
Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…