Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Inflation was high in 2023 and soaring food prices hit household budgets. The local currency continued to depreciate against most foreign currencies, particularly the US dollar and Thai baht, leading to higher consumer costs. This affected consumer…
The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.
High inflation continued to exert strong pressure on the demand for home care in Romania in 2023, with retail current unit prices rising across all categories. Increases in the costs of raw materials and utilities put pressure on manufacturers,…
Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…
Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on…
Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along…
Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…
Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive…
In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and…
In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at…