Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
In 2022, more consumers, particularly those of the younger generation, started looking for high protein staple foods as a result of the fitness craze. An increasing number of people began to visit gyms and exercise regularly in the review period.…
The idea of health and wellness varies at a category level within staple foods. For instance, high fibre products that use whole grains have a strong position in rice, baked goods, and breakfast cereals. Sales of grain-added rice, such as brown rice,…
In 2022, amid inflationary pressures and the higher cost of living in Singapore, consumers placed greater emphasis on essential goods and often prioritised cheaper alternatives with similar quality and health benefits, resulting in uneven value…
Consumers’ health consciousness and interest in nutrition were growing even before the pandemic. However, after COVID-19 hit Japan, the health and wellness trend accelerated, as consumers strived to maintain their general health to lessen the risk of…
Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…