Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
In recent years, there has been a notable surge in health-consciousness amongst Chinese consumers. This positive trend can be attributed, in part, to a concerted effort by the government through its "Three Reduce" campaign, which aims to curtail the…
Protein has been regarded as important nutrition for boosting immunity since the emergence of COVID-19 in 2020. This has led to the boom of high protein claims in dairy products and alternatives, and has been driving new product developments with a…
In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…
Leading up to 2022, the Chinese market exhibited a scarcity of options within dairy free ice cream, with minimal sales activity. However, the landscape underwent a notable transformation in 2022, emerging as a pivotal year, characterised by…