Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Health-conscious consumers in Thailand are increasingly opting for plant-based cooking ingredients and meals, further driving the shift towards plant-based diets. Plant-based ready meals is an emerging niche in Thailand but perceived as a lighter and…
With the increasing prioritisation of health and a growing scarcity of time, consumers are actively seeking faster and more efficient ways to safeguard their wellbeing. As a result, drinking milk products with fortified/functional attributes have…
In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…
As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…