Health and Wellness

While vegetarian staple foods continued to gain strength in Poland in 2022, they were already treated as basic products by Polish consumers. For this reason, producers have been attempting to raise consumers’ interest with additional features in…

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…

With rising awareness of healthy food, Polish consumers have been gradually turning towards healthy snacks whenever they can, including on-the-go, for school, work, and picnics. Producers of packaged snacks therefore aim to provide consumers with…

Hot drinks preferences amongst Poles have been influenced by new flavours, and the expanding addition of novel, healthy herbs, roots and plants. Increasing numbers of consumers are tending to support more ethical businesses, which has fuelled their…

Already, 6% of Poles between the ages of 18 and 65 identify as vegan. The reasons for this choice of diet vary, including health, animal welfare, or as a way to lose weight. Despite being relatively new to the concept of veganism, Poles have shown a…

In 2022, more Polish consumers looked for vegan products within ready meals, and due to rising consumer demand, players expanded their portfolios. For instance, Iglotex expanded its vegan portfolio Proste Historie in the form of frozen vegan ready…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…