Health and Wellness

Awareness of healthy eating is rising in the country, especially the need to reduce sugar intake. For instance, in December 2019, the United Arab Emirates adopted an excise tax of 50% on beverages with high sugar or sweetener content to improve the…

The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which has contributed to the growth of health and wellness soft drinks. The…

Due to a combination of long working hours, sedentary lifestyles, and poor eating habits, overweight and obesity are major problems in the United Arab Emirates. Indeed, Euromonitor International data show that 39.7% of the population was classified…

After the COVID-19 pandemic, not only did consumers in the United Arab Emirates increase their interest in organic tea and coffee, but they were also willing to pay more for such products. Consumers have become more educated, and they know that the…

Post-pandemic, discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their family budget. Importantly, the messaging…

Since the pandemic, a rise has been seen in the number of consumers seeking active and healthy lifestyles, amidst the hybrid work model. Consumers have become more aware of and conscious of their food intake, and many are willing to spend on organic…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…