Health and Wellness

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Interest in labels and certifications that highlight positive and/or “healthy” attributes is increasing, as consumers are looking for functionality and are taking a more balanced approach, instead of simply consuming foods with reduced ingredients…

As plant-based dairy has become increasingly mature in the US, the large dairy producers in the industry have now introduced plant-based varieties to the market in all categories within dairy products and alternatives. For instance, the Babybel…

The nature of modern life has led to a US consumer whose default setting is increasingly one of a high level of stress. This has naturally been a boon to hot drinks with calming claims, particularly those in the herbal tea space, although other…