Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
As consumer awareness about diet impact on their health increases, health and wellness product demand gets stronger. Nevertheless, different consumer needs lead to stronger market fragmentation, and, for companies playing in this market, navigating…
Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…
Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…
The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…
The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…