Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes,…
Laundry care overall in Kazakhstan was in decline in terms of volume sales in 2023, and while current value sales were rising, the pace was slower than that recorded during the previous year, 2022. To succeed in Kazakhstan, laundry care players need…
With inflation still being high, especially earlier in the year, laundry only registered muted constant value growth, with volume sales falling, as continuing rising prices led consumers to cut back. Consumers in particular cut back on the…
Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…
Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…