Laundry Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Laundry Care in India

Mar 2024

Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…

USD 1,195
Country Report

Laundry Care in Hong Kong, China

Mar 2024

Overall laundry care saw a slight decline in retail volume terms in Hong Kong in 2023, due to saturation after several pandemic waves. This led many people to stock up on laundry care products, which they continued to use up in 2023. The decrease in…

USD 1,195
Country Report

Laundry Care in Uzbekistan

Feb 2024

Laundry care in Uzbekistan encountered notable developments in 2023, marked by a juxtaposition of growth and hurdles. On one hand, the product area experienced an upward trajectory, propelled by the expanding population and rising demand for laundry…

USD 1,195
Country Report

Laundry Care in Taiwan

Feb 2024

Laundry care recorded positive retail value growth in 2023, driven by rising price points. Rising inflation and raw materials costs, alongside domestic and international shipping costs, resulted in higher costs across all laundry care products.…

USD 1,195
Country Report

Laundry Care in Vietnam

Feb 2024

Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer…

USD 1,195
Country Report

Laundry Care in Pakistan

Feb 2024

Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes,…

USD 1,195
Country Report

Laundry Care in Kazakhstan

Feb 2024

Laundry care overall in Kazakhstan was in decline in terms of volume sales in 2023, and while current value sales were rising, the pace was slower than that recorded during the previous year, 2022. To succeed in Kazakhstan, laundry care players need…

USD 1,195
Country Report

Laundry Care in Azerbaijan

Feb 2024

With inflation still being high, especially earlier in the year, laundry only registered muted constant value growth, with volume sales falling, as continuing rising prices led consumers to cut back. Consumers in particular cut back on the…

USD 1,195
Country Report

Laundry Care in the Philippines

Feb 2024

Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…

USD 1,195
Country Report

Laundry Care in Thailand

Feb 2024

Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…

USD 1,195
Country Report

Laundry Care in South Korea

Feb 2024

Laundry care witnessed a stronger performance in retail volume and current value growth in 2023. Many products experienced price increases due to inflation, whilst the heightened levels of hygiene post-pandemic further accelerated the release of…

USD 1,195
Country Report

Laundry Care in Singapore

Feb 2024

As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as…

USD 1,195
Country Report

Laundry Care in Malaysia

Feb 2024

Laundry care maintained retail volume and current value growth in 2023. Although other types of laundry detergents saw stronger increases in this year, powder detergents continued to account for the highest sales. Powder is a popular format of…

USD 1,195
Country Report

Laundry Care in Japan

Feb 2024

Laundry care saw growth in retail current value terms in 2023. However, retail volume sales fell by an even larger amount than the drop seen in 2022. What pushed up value sales was price increases. Japan saw three decades with little growth in the…

USD 1,195
Country Report

Laundry Care in Indonesia

Feb 2024

Laundry care witnessed relatively modest growth in 2023, attributed to the aftereffects of the COVID-19 pandemic, which led to a rise in the cost of raw materials. However, sales are picking up compared to recent years and the leading players in the…

USD 1,195
Country Report

Laundry Care in China

Feb 2024

In 2023, retail value sales of laundry care in China saw moderate growth. Overall demand for new purchases has slowed down in the post-pandemic era, because stockpiling consumers need to consume laundry care products that they stocked up during the…

USD 1,195
Strategy Briefing

Laundry Care in Asia Pacific

Feb 2023

Laundry care continued to record positive, if relatively modest, growth in 2022. Liquid detergents are generally taking sales from powder detergents across the region, with liquid tablet detergents the most dynamic category in most countries. While…

USD 1,325
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