Laundry Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Laundry Care in Slovakia

Feb 2024

Value growth in laundry care is being supported by inflationary price hikes, whilst volume sales remain in a decline. This is due to price-sensitive consumers budgeting in laundry care by using lower volumes of product per use, in addition to doing…

USD 1,195
Country Report

Laundry Care in Vietnam

Feb 2024

Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer…

USD 1,195
Country Report

Laundry Care in Portugal

Feb 2024

In 2023, laundry care current value growth was driven largely by price increases. Laundry detergents saw above average price rises, not only due to upward price movements, but also to a decline in visible promotional activity, which was less frequent…

USD 1,195
Country Report

Laundry Care in Latvia

Feb 2024

In 2023, retail value growth remained double-digit in laundry care, impacted by ongoing inflation and rising price points. Liquid tablet detergents exhibited the most rapid growth in both retail volume and value, thanks to its efficient formula and…

USD 1,195
Country Report

Laundry Care in Israel

Feb 2024

Laundry care witnessed a second consecutive year of strong price rises in 2023, which notably dampened the purchase rate of these products by local consumers. On 1 November 2022, multinational player Unilever raised the prices of its products,…

USD 1,195
Country Report

Laundry Care in Finland

Feb 2024

Laundry care has been adversely affected by rising prices, prompting Finns to adopt energy and water-saving practices. Consumers are prioritising full-capacity loads and opting for low-temperature washing cycles. Despite the overall decline, laundry…

USD 1,195
Country Report

Laundry Care in Egypt

Feb 2024

The impact of high inflation on the average unit price of laundry care, with the latter recording a second consecutive year of double-digit growth, led to slower retail volume sales growth in 2023, in particular for automatic detergents, which drives…

USD 1,195
Country Report

Laundry Care in Colombia

Feb 2024

Retail prices of laundry care products continued to experience significant increases in 2023, with double-digit growth rates well above the rate of inflation. The impact of rising prices varied according to category. While volume sales of powdered…

USD 1,195
Country Report

Laundry Care in Belgium

Feb 2024

Following on from 2022’s rapid decline, laundry care in Belgium saw an even deeper descent in terms of volume sales in 2023, despite players’ increased investment in offering promotions to bump volume sales, including buy-one-get-one-free, and…

USD 1,195
Country Report

Laundry Care in Austria

Feb 2024

In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…

USD 1,195
Country Report

Laundry Care in Slovenia

Feb 2024

Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…

USD 1,195
Country Report

Laundry Care in Romania

Feb 2024

In 2023, laundry care registered a modest overall decline in retail volume terms, although some categories, such as tablet detergents and liquid detergents, spot and stain removers and "other" laundry aids saw increases. The decline in the largest…

USD 1,195
Country Report

Laundry Care in Ireland

Feb 2024

In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic…

USD 1,195
Country Report

Laundry Care in Estonia

Feb 2024

Though inflation eased in 2023, it was still high. As such, laundry care registered marginal constant value growth and minimal volume growth. Fabric softener registered the highest value growth, but it was liquid detergent that registered the highest…

USD 1,195
Country Report

Laundry Care in Japan

Feb 2024

Laundry care saw growth in retail current value terms in 2023. However, retail volume sales fell by an even larger amount than the drop seen in 2022. What pushed up value sales was price increases. Japan saw three decades with little growth in the…

USD 1,195
Country Report

Laundry Care in Indonesia

Feb 2024

Laundry care witnessed relatively modest growth in 2023, attributed to the aftereffects of the COVID-19 pandemic, which led to a rise in the cost of raw materials. However, sales are picking up compared to recent years and the leading players in the…

USD 1,195
Country Report

Laundry Care in Nigeria

Feb 2024

High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential…

USD 1,195
Country Report

Laundry Care in Kazakhstan

Feb 2024

Laundry care overall in Kazakhstan was in decline in terms of volume sales in 2023, and while current value sales were rising, the pace was slower than that recorded during the previous year, 2022. To succeed in Kazakhstan, laundry care players need…

USD 1,195
Country Report

Laundry Care in Ecuador

Feb 2024

Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and…

USD 1,195
Country Report

Laundry Care in Chile

Feb 2024

Despite the fact that laundry care is relatively inelastic compared to other home care products, retail volume sales experienced a decline in 2023, driven by a fall in consumers’ purchasing power. In an attempt to save money, many local consumers…

USD 1,195
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