Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
As the fourth largest home care player in the world, Henkel derives most of its industry revenue from its laundry care business, while dishwashing and toilet care have grown the strongest. Despite a decline in market share, the company managed to…
Ongoing economic hardship and surging inflation rates continue to impact purchasing decisions, with many Algerian consumers refraining from purchasing anything other than basic laundry care products in an attempt to reign in household spending.…
In 2023, trends were very similar to the previous year, but more moderate. So, although the number of people engaging in outdoor activities, going to school or university or going to their offices increased for the third year in a row, the dynamics…
Laundry care continued to record positive, if relatively modest, growth in 2022. Liquid detergents are generally taking sales from powder detergents across the region, with liquid tablet detergents the most dynamic category in most countries. While…
Laundry care experienced growth in both retail volume and current value terms in Australia in 2023. Higher demand was driven by increased net immigration, and greater mobility outside of the home. Most companies have supported their employees to…