Naturally Healthy Beverages in Argentina

PROSPECTS

NH 100% juice has high growth potential

NH 100% juice has a strong health and wellness image amongst local consumers, driven by flavour extensions and packaging innovations. It is less affected by the tightening economic conditions, as it targets high-income consumers, although it declined in retail volume terms in 2018 compared to double-digit volume growth in 2017.

Traditional NH other hot drinks continues to perform well

Argentina is the largest producer and exporter of yerba mate, with one of the highest per capita consumption rates in the world. Consumption is high throughout the country and amongst all age groups and social classes.

COMPETITIVE LANDSCAPE

Aguas Danone retains leadership of natural healthy beverages

Aguas Danone continued to lead natural healthy beverages in 2018 through a solid position in NH bottled water. Through its increasing its portfolio of mineral water brands including Villavicencio and Villa del Sur.

Establecimiento Las Marías maintains second position overall

Establecimiento Las Marías SACIFA retained its second position within naturally healthy beverages in value share terms in 2018. The company led NH other hot drinks in 2018, due to the popularity of its well-known yerba mate brands Taragüi and Unión.

El Carmen SA dominates NH 100% juice

The leading player of NH 100% juice, El Carmen SA, is a regional company based in Tucuman in north of the country. With its Citric chilled brand it has developed NH 100% juice in Argentina.

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