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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in Russia

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

NH fruit and nut bars to drive development

Over the forecast period, naturally healthy packaged food is expected to be driven by less developed categories. For example, NH cereal bars saw strong growth in 2017 and is expected to continue to develop dynamically.

Focus on new product development to attract consumers

NH fruit and nut bars manufacturers were also active in terms of new product development in recent years. In 2016, Konditerskaya Fabrika Bogorodskaya launched a new brand called Power Disc.

Shift towards greater diversification

Naturally healthy packaged food was dominated by NH sour milk products and NH high fibre bread in 2017. The dominance of these two traditional areas is set to continue over the forecast period.

COMPETITIVE LANDSCAPE

Naturally healthy packaged food remains fragmented

NH sour milk products continued to dominate sales in 2017. Sour milk is a traditional product in Russia and is manufactured by a great number of companies.

Marketing becoming more elaborate

The marketing of NH fruit and nut bars and NH cereal bars was quite different from that in other naturally healthy packaged food areas in 2017. While the general approach is to invest in TV advertising, online and point of sale promotions, NH fruit and nut bars leader, Biofoodlab, sought promotional opportunities for its Bite brand, offering its products during sports events, such as marathons and tennis tournaments.

Premiumisation trend fluctuates across different areas

Premium positioning trends within naturally healthy packaged food varied by area in 2017. While there was no drive towards premiumisation within the traditional NH dairy area, less developed areas like NH nuts, seeds and trail mixes or NH snack bars and NH olive oil are not perceived as being economy areas due to relatively high unit prices.

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Naturally Healthy Packaged Food Report Sample Naturally Healthy Packaged Food Report Sample

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in Russia?
What are the major brands in Russia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in Russia - Category analysis

HEADLINES

PROSPECTS

NH fruit and nut bars to drive development

Focus on new product development to attract consumers

Shift towards greater diversification

COMPETITIVE LANDSCAPE

Naturally healthy packaged food remains fragmented

Marketing becoming more elaborate

Premiumisation trend fluctuates across different areas

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

NH fruit and nut bars to drive development

Focus on new product development to attract consumers

Shift towards greater diversification

COMPETITIVE LANDSCAPE

Naturally healthy packaged food remains fragmented

Marketing becoming more elaborate

Premiumisation trend fluctuates across different areas

Samples

Overview

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Table of Contents

Naturally Healthy Packaged Food in Russia - Category analysis

HEADLINES

PROSPECTS

NH fruit and nut bars to drive development

Focus on new product development to attract consumers

Shift towards greater diversification

COMPETITIVE LANDSCAPE

Naturally healthy packaged food remains fragmented

Marketing becoming more elaborate

Premiumisation trend fluctuates across different areas

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

SOURCES

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