Naturally Healthy Packaged Food in Russia

PROSPECTS

New labelling system will benefit NH packaged food

NH packaged food holds the highest share of overall health and wellness packaged food sales in Russian in 2019, in both volume and current value terms. Several key product-types represent NH packaged food, the most significant of which is naturally healthy dairy, which is entirely made up of sour milk products.

NH high fibre bread gains ground in Russia

Russian consumers are increasingly opting for varieties of bread with purported health benefits over conventional bread. For example, whole grain bread, bread made including vegetable ingredients and bread enriched with vitamins and minerals are all gaining ground in Russia.

NH packaged food to see greater diversification

Growth is expected in naturally healthy products that currently hold a small value share compared to naturally healthy sour milk products and naturally healthy high fibre breakfast cereals. For example, naturally healthy olive oil is one of the most popular types of edible oils in Russia and is likely to grow with rising disposable income.

COMPETITIVE LANDSCAPE

Danone Russia AO leads, but NH packaged food remains fragmented

Danone Russia AO remained the leading company in 2019, with Wimm-Bill-Dann Produkty Pitania OAO just behind, but the gap between the leaders and their immediate followers is small. Overall, naturally healthy packaged food is somewhat fragmented due to a wide range of manufacturers offering products positioned as naturally healthy.

Fazer drives development of NH high fibre bread, and set yoghurts go mainstream

Karl Fazer Oy and its Fazer brand Fazer play a significant role in packaged leavened bread in Russia, investing in well-received breakthrough innovations. The company offers several naturally healthy high fibre bread products and launched a variety of new offerings towards the end of the review period.

Bite brand is innovation leader in NH fruit and nut bars

The rapid growth of naturally healthy fruit and nut bars is set to continue into the forecast period. Brands such as Fit&Fruit (Prodinko OOO), Frutilad (Beloe Derevo OOO), Smart Formula (KDV Group OOO) and Shelkovitsa Iz Pamira (Las-Flores Group OOO) continue to contribute to growth and development within naturally healthy fruit and nut bars.

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