Naturally Healthy Packaged Food in the United Arab Emirates

PROSPECTS

NH honey benefits from its traditional status as a healthy food

Honey is traditionally perceived as one of the healthiest types of packaged good. The traditional status of honey as one of the healthiest types of food in Arab culture ensured that NH honey continued to perform well in current value terms in 2019, with rising sales driven mainly by consumers looking for healthy sugar substitutes.

NH olive oil continues to benefit from rising demand

Olive oil is the second most popular type of edible oil in the United Arab Emirates, after sunflower oil. Moreover, olive oil is the most expensive type of edible oil that is widely available in the country.

NH fruit and nut bars continue to appeal to a convenience-focused consumer base

As the hectic lifestyles of the United Arab Emirates’ busy urban consumers continued to accelerate towards the end of the review period, demand for NH fruit and nut bars continued to increase. The category continues to benefit from the expansion of the range of products on offer as manufacturers and brands respond to rising consumer interest.

COMPETITIVE LANDSCAPE

Local players take advantage of rising demand for NH nuts, seeds and trail mixes

The local brands Best by Bestfood Co and Gyma by Gyma Food Industries remained the leading players in the dynamic category of nuts, seeds and trail mixes in 2019. Each of these companies continues to benefit from its strong knowledge of local trading conditions and the specific needs and wants of local consumers.

Kind LLC fuels growth in NH fruit and nut bars with its leading brand KIND

2019 saw sales in NH fruit and nut bars benefit from the strong performance of Kind LLC and its category-leading brand KIND. In particular, the brand has focused on strong marketing campaigns that have positioned the brand and NH fruit and nut bars generally as a healthier alternative to more traditional types of snacks.

NH olive oil experiences radical change due to supply issues and rising demand

Drastic changes have been seen in the competitive landscape in olive oil in recent years. Dynamic change was seen in the supply landscape in the category in 2019 as droughts in Spain and Italy had a very strong impact on the global supply of olive oil.

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