Executive Summary

Mar 2019
PROSPECTS
Coffee will remain the largest category and key driver of growth

Organic coffee was the biggest category and accounted for almost two thirds of retail value sales in 2018. Regardless of the good selection of products already available, organic coffee is still expected to grow healthily over the forecast period.

Organic juice offers opportunities – organic nectars emerging

Organic fruit/vegetable juice was the second largest category within organic beverages. In 2018, sales mainly stemmed from 100% juice.

Organic non-cola carbonates is expected to see the highest growth over the forecast period

Organic non-cola carbonates is expected to see the fastest value growth will the forecast period, with strong double-digit growth year on year. The share of organic non-cola carbonates is still low in terms of total non-cola carbonates, but the strengthening microbrewery trend will support sales of organic beverages.

COMPETITIVE LANDSCAPE
Coffee manufacturers Gustav Paulig and Meira lead organic beverages

Coffee was by far the largest category and Finland’s leading coffee manufacturer Gustav Paulig Oy Ab led organic beverages in 2018. Meira Oy, another coffee manufacturer, ranked second in 2018.

Private label share strengthens thanks to products in new organic categories

The share of private label in organic hot drinks was similar in 2018 to 2014. Actual value sales increased healthily and organic private label coffee and tea already offers several price bands – successful launches included Lidl Suomi’s Bellarom coffee beans in 2017.

Valio improves its ranking thanks to successful launches

Valio Oy, which was present only in organic fruit/vegetable juice, managed to improve its ranking from sixth to third thanks to several launches. The company focused on its organic ranges and launches included products combining several current trends, such as Valio Luomu smoothie launched in 2018.

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Organic Beverages in Finland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Finland - Category analysis

HEADLINES

PROSPECTS

Coffee will remain the largest category and key driver of growth
Organic juice offers opportunities – organic nectars emerging
Organic non-cola carbonates is expected to see the highest growth over the forecast period

COMPETITIVE LANDSCAPE

Coffee manufacturers Gustav Paulig and Meira lead organic beverages
Private label share strengthens thanks to products in new organic categories
Valio improves its ranking thanks to successful launches

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Finland - Industry Overview

EXECUTIVE SUMMARY

All areas of health and wellness beverages grow, but developments uneven
Organic beverages benefits from better selection and affordable pricing
Private label held a bigger share in health and wellness beverages than any individual company
Grocery retailing takes bigger share of sales of health and wellness beverages
Growth of health and wellness beverages will remain positive over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources