Organic Beverages in Finland

2020 IMPACT

Normalisation, availability key to 2020 gains

Organic drinks continued to see the strongest growth within HW beverages in 2020, with organic soft drinks set to slightly outperform organic hot drinks. Growth rates remain high thanks to the emergence of these product from a comparatively low base.

Hot drinks gain from better pricing and consumer lockdown

Although unit prices for branded organic beverages continue to be typically higher than non-organic brands, 2020 has seen ongoing slowdown in price growth thanks to the push into grocery retailers, and the evolution of private label. Organic fresh coffee in particular has seen sales blossom thanks to its prominent visibility in grocery retailing, and the average unit pricing has moved relatively close to standard products.

Organic soft drinks benefit from producer investment

Organic juice and concentrates continue to benefit from the newness of these products, notably the first launches of organic concentrates in 2019. Leading juice producer Eckes-Granini Finland Oy Ab has been especially active over the review period, launching its first organic line extension to its kids’ brand Mehukatti in 2018.

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