Organic beverages saw another year of strong growth in 2021 as the interest in organics grows across food and beverages in Finland. Organic beverages continued to see growing demand due to increasing interest in wellbeing and sustainability, with consumers becoming more educated about the impact their purchasing decisions can have on their health and the environment.
Among the most dynamic categories in current value terms in 2021 were organic non-cola carbonates, organic 100% juice and organic nectars (25-99% juice), albeit with growth coming from a relatively low base in all three categories. Juice is highly popular in Finland, particularly among parents who are looking for healthier products for their kids.
In terms of the competitive landscape, Raikastamo Oy was one of the most dynamic players in 2021, with it finding success with its new Pikkujätti Luomu brand of organic liquid concentrates. This innovative new range comes in four flavours in small 100ml cartons that when added to water can produce 1-litre of juice.
Organic beverages is expected to continue recording strong growth over the forecast period, although growth will unlikely reach the same levels seen during the review period. Just like many other categories, the growth of organic beverages is partially dependent on new product launches and although companies will continue introducing organic novelties, it remains to be seen whether larger players will step in with their own offering.
Organic 100% juice and organic nectars (25-99% juice) are expected to continue recording strong growth over the forecast period due to frequent new product launches and more significant investment in marketing. Private label players have also been expanding their lines of organic fruit/vegetable juice, which should help make these products more accessible for lower income families.
Among the threats to organic beverages over the forecast period is the cost of and difficulty of organic production, which is one of the reasons why the larger companies in carbonates are yet to introduce organic variants (besides Coca-Cola with its Honest brand of organic RTD tea). Organic production is not simple and it can be expensive.
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Organic Beverages
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Beverages research and analysis database.
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