Executive Summary

Mar 2019
PROSPECTS
Growing awareness of organic beverages to spur sales growth

Organic beverages and organic food performed well generally during 2018 as rising concerns over food safety encouraged consumers to pay closer attention to their food and beverage intake. People are increasingly interested in products made from ingredients that have had minimum exposure to chemicals.

Organic tea continues to gain traction

Organic tea is becoming more popular in Hong Kong and this is linked to the high popularity of different types of tea and the rising interest of consumers in healthy types of tea. Diversity in terms of the types of tea available enables manufacturers to invest in launching organic tea while minimising the risk of incurring losses.

High prices set to remain a barrier to higher sales growth in organic beverages

As demand for organic beverages continued to increase towards the end of the review period, a wider range of organic juice brands appeared on retail shelves during 2017 and 2018. These included Hollinger 100% organic wild apple juice from Australia.

COMPETITIVE LANDSCAPE
Citrus World and Happy Planet retain the leading positions in organic beverages

Organic juice players remain in strong positions as Citrus World and Happy Planet remained the leading players in organic beverages in 2017 and 2018. The well-established presence of Citrus World’s brand Florida’s Natural and the Happy Planet brand in organic 100% juice means that many consumers are already familiar with these brands.

International players outperform their local rivals

International players have a major advantage in organic beverages as the organic concept originated in Western countries. In addition, consumers in Hong Kong tend to be more willing to trust foreign brands when it comes to premium products due to their superior quality and taste.

Organic beverages facing challenges from the foodservice channel

The number of juice bars that specialise in selling fresh organic juice is exploding across Hong Kong and this has the potential to pose a significant challenge to sales of packaged organic juices during the forecast period. Many people enjoy the experience of hanging out in a juice bar and socialising over a freshly made juice and this is increasingly becoming the preferred option to choosing an organic juice from a supermarket fridge.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Organic Beverages in Hong Kong, China

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Growing awareness of organic beverages to spur sales growth
Organic tea continues to gain traction
High prices set to remain a barrier to higher sales growth in organic beverages

COMPETITIVE LANDSCAPE

Citrus World and Happy Planet retain the leading positions in organic beverages
International players outperform their local rivals
Organic beverages facing challenges from the foodservice channel

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Another strong performance for health and wellness in 2018
Food and water safety issues remain major drivers of sales in health and wellness
International players maintain the competitive edge across health and wellness
Supermarkets dominates the distribution of health and wellness products
Health and wellness slated for a positive performance over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources