Organic Beverages in Hong Kong, China

PROSPECTS

Growing awareness of organic beverages to spur sales growth

Organic beverages and organic food performed well generally during 2018 as rising concerns over food safety encouraged consumers to pay closer attention to their food and beverage intake. People are increasingly interested in products made from ingredients that have had minimum exposure to chemicals.

Organic tea continues to gain traction

Organic tea is becoming more popular in Hong Kong and this is linked to the high popularity of different types of tea and the rising interest of consumers in healthy types of tea. Diversity in terms of the types of tea available enables manufacturers to invest in launching organic tea while minimising the risk of incurring losses.

High prices set to remain a barrier to higher sales growth in organic beverages

As demand for organic beverages continued to increase towards the end of the review period, a wider range of organic juice brands appeared on retail shelves during 2017 and 2018. These included Hollinger 100% organic wild apple juice from Australia.

COMPETITIVE LANDSCAPE

Citrus World and Happy Planet retain the leading positions in organic beverages

Organic juice players remain in strong positions as Citrus World and Happy Planet remained the leading players in organic beverages in 2017 and 2018. The well-established presence of Citrus World’s brand Florida’s Natural and the Happy Planet brand in organic 100% juice means that many consumers are already familiar with these brands.

International players outperform their local rivals

International players have a major advantage in organic beverages as the organic concept originated in Western countries. In addition, consumers in Hong Kong tend to be more willing to trust foreign brands when it comes to premium products due to their superior quality and taste.

Organic beverages facing challenges from the foodservice channel

The number of juice bars that specialise in selling fresh organic juice is exploding across Hong Kong and this has the potential to pose a significant challenge to sales of packaged organic juices during the forecast period. Many people enjoy the experience of hanging out in a juice bar and socialising over a freshly made juice and this is increasingly becoming the preferred option to choosing an organic juice from a supermarket fridge.

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