Executive Summary

Apr 2019
PROSPECTS
Development of organic beverages depends on further expansion of modern grocery retailers

Organic beverages continues to emerge in India with people slowly becoming more aware of these products and seeking them out due to concerns over the harmful effects of the use of pesticides on crops. Nevertheless, the adoption of organic beverages remains limited to consumers in first- and second-tier cities in India, with supermarkets and hypermarkets dominating the distribution.

Organic tea continues to dominate but organic fruit/vegetable juice gains share

Organic tea accounts for the majority of sales of organic beverages, with Indian consumers already being big tea drinkers. Local companies such as Sresta Natural Bioproducts Pvt Ltd and Organic India Tulsi Teas are behind the development of organic tea.

Regulation on organic produce expected to build consumer trust and boost sales

Strong growth in organic fruit and vegetables in India is feeding through to organic fruit/vegetable juice, which saw the most dynamic growth within organic beverages in 2018. With consumers increasingly looking for natural ingredients, they are also becoming more aware of the sources of these ingredients.

COMPETITIVE LANDSCAPE
Sresta Natural Bioproducts continues to lead

Local company Sresta Natural Bioproducts Pvt Ltd retained its leading position in organic beverages in 2018 thanks to the strength of its 24 Letter Mantra brand. The brand leads organic soft drinks with its range of organic nectars (25-99% juice) as well as leading organic black tea.

Low magnitude of sales in India limits the interest of international players

Domestic companies such as Sresta Natural Bioproducts, Organic India and Chamong Tea Exports (P) Ltd continue to dominate organic beverages in India. As organic beverages is still at a nascent stage, international companies remain unwilling to invest in India.

Organic India leads organic tea

Organic India Pvt Ltd continued to lead value sales of organic hot drinks in 2018 thanks to its range of organic tea. The company carried out an innovative marketing campaign in 2017 which consisted of billboards in Delhi, Mumbai, Bangalore, Hyderabad, Pune and Kolkata that were decorated to look like they were made with herbs and leaves, with this generating media interest.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Organic Beverages in India

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in India - Category analysis

HEADLINES

PROSPECTS

Development of organic beverages depends on further expansion of modern grocery retailers
Organic tea continues to dominate but organic fruit/vegetable juice gains share
Regulation on organic produce expected to build consumer trust and boost sales

COMPETITIVE LANDSCAPE

Sresta Natural Bioproducts continues to lead
Low magnitude of sales in India limits the interest of international players
Organic India leads organic tea

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in India - Industry Overview

EXECUTIVE SUMMARY

Concerns about health, nutritional deficiencies and food safety drive health and wellness sales
Government takes steps to ensure food and beverages are healthier for the people
Companies actively introduce health and wellness products
Modern grocery retailers gradually gains distribution share
Robust growth expected to continue for health and wellness products

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources