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Organic Beverages in Italy

February 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Organic Beverages industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Organic Beverages in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Organic Beverages in Italy?
  • What are the key health and wellness concerns driving sales in Organic Beverages?
  • Is Organic Beverages a dynamic niche or mainstream concern in Italy?
  • Which are the leading brands in Organic Beverages in Italy?
  • How are products distributed in Organic Beverages in Italy?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Organic Beverages in Italy - Category analysis

KEY DATA FINDINGS

Overall category growth hampered by static sales in organic hot drinks
Organic juice continues to rise in popularity despite ascending costs
Increasing availability of organic beverages in discounters and e-commerce
Organic hot drinks to gain sales despite some constraint from economic damage
Growth opportunities for niche brands and private label
Further dynamism expected in non-cola carbonates through more innovations
Table 1 Sales of Organic Beverages by Category: Value 2016-2021
Table 2 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 5 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

Health and Wellness in Italy - Industry Overview

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Organic Beverages

      • Organic Fresh Coffee
      • Organic Instant Coffee
      • Organic Black Tea
      • Organic Fruit/Herbal Tea
      • Organic Green Tea
      • Organic Chocolate-based Flavoured Powder Drinks
      • Organic Plant-based and Malt-based Hot Drinks
    • Organic Non-Cola Carbonates
      • Organic Liquid Concentrates
      • Organic Powder Concentrates
      • Organic 100% Juice
      • Organic Juice Drinks (up to 24% Juice)
      • Organic Nectars (25-99% Juice)

Organic Beverages

Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Organic Beverages research and analysis database.

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