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Learn moreJan 2021
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COVID-19 has negatively impacted sales of organic soft drinks. The impact of COVID-19 on disposable incomes hindered growth of organic products due to their higher price point.
As an opposite trend, the impact of COVID-19 on organic hot drinks was positive. Consumers spent more time at home, and their increased free time created new consumption occasions for organic hot drinks.
Work-from-home lifestyles have benefited sales of organic fresh coffee, which saw double-digit current value growth in 2020. A growing consumer base is interested in organic premium coffee, which is reflected in the launches that have shaped the market in 2020 and at the end of 2020.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Italy market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.