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Country Report

Organic Beverages in

Organic Beverages in Italy

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Organic beverages to grow thanks to focus on quality

Organic beverages is expected to continue to profit from persisting consumer demand for healthier products over the forecast period. With more-hectic lifestyles and increasing working hours, many consumers in Italy will continue to have concerns about their health and thus watch their diets, engage in physical activity and generally make healthier lifestyle choices.

Rising demand for private label ranges limiting price growth

While demand for organic beverages is expected to remain strong, the fact that private label accounted for over a third of value sales within organic beverages in 2017 is predicted to influence unit price development over the forecast period. While constant unit prices are not expected to decrease, they are likely to grow only very slowly, thus limiting value growth.

Organic fresh coffee to lead growth

Organic coffee is expected to continue to post the strongest value growth over the forecast period, with the area profiting from the increasing number of Italian consumers looking to replace consumption of standard coffee with healthier and more natural organic alternatives. Organic coffee is perceived as being less harmful as raw coffee beans are cultivated in line with strict guidelines regarding pesticide usage.

COMPETITIVE LANDSCAPE

Ecor NaturaSì continues to lead sales

Ecor NaturaSì posted a slight increase in sales share in 2017 thanks to growing distribution, with the company opening another 30 outlets in modern grocery channels, from supermarkets to convenience stores, throughout Italy. The new stores opened in the last couple of years focus on sustainability more than ever before.

Entry of new international companies

New foreign brands continue to enter organic beverages, especially within hot drinks. In tea, Yogi Tea and Clipper are increasingly available on Ecor NaturaSì shelves, as well as in some leading modern grocery retailer chains such as Auchan and Carrefour.

Private label ranges offering premium quality and high level of segmentation

Private label ranges account for around one third of organic beverages sales, with Ecor NaturaSì leading sales and Coop Italia ranking third in 2017. Both players’ products profit from strong consumer trust in their high-quality private label lines, which are offered at lower prices compared to branded producers.

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Samples

Organic Beverages Sample Report Organic Beverages Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Italy - Category analysis

HEADLINES

PROSPECTS

Organic beverages to grow thanks to focus on quality

Rising demand for private label ranges limiting price growth

Organic fresh coffee to lead growth

COMPETITIVE LANDSCAPE

Ecor NaturaSì continues to lead sales

Entry of new international companies

Private label ranges offering premium quality and high level of segmentation

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Organic beverages to grow thanks to focus on quality

Rising demand for private label ranges limiting price growth

Organic fresh coffee to lead growth

COMPETITIVE LANDSCAPE

Ecor NaturaSì continues to lead sales

Entry of new international companies

Private label ranges offering premium quality and high level of segmentation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Beverages in Italy - Category analysis

HEADLINES

PROSPECTS

Organic beverages to grow thanks to focus on quality

Rising demand for private label ranges limiting price growth

Organic fresh coffee to lead growth

COMPETITIVE LANDSCAPE

Ecor NaturaSì continues to lead sales

Entry of new international companies

Private label ranges offering premium quality and high level of segmentation

CATEGORY DATA

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

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