Executive Summary

Mar 2019
PROSPECTS
Consumer awareness of organic beverages is low

Moroccans who incorporate organic products into their diets have a high standard of living and are informed about the origin and the certifying body of the brands they purchase. Low- to middle-income consumers, however, have a little knowledge regarding organic beverages, and often confuse them with traditional and natural beverages.

Ecocert granted approval to certify organic products in Morocco

The French organic certification body Ecocert has been operating in Morocco for 23 years; it certifies products based on international standards following European, American or Japanese regulations. In 2018, the group was granted a three-year accreditation to certify Moroccan organic products.

Law 39-12 for organic production is still not applicable in Morocco

Moroccan law 39-12 for organic agriculture and production was approved in 2013, but is not yet applicable. There are some missing regulations (e.

International brands available in stores and online

Necta, Bjorg, Vitamont, NaturGreen are some of the common international brands available in Morocco. They are found in both modern grocery retailing stores and online.

The increasing number of online grocery retailing stores will intensify the competition

Online retailing stores specialising in organic beverages continue to increase in the country. Most have already gained loyal customers that are satisfied with their service and keep ordering from them.

Competition from substitute beverages

The high price of organic beverages leads low- to middle-income consumers to switch to substitute products, including naturally healthy and better for you beverages. Fresh homemade beverages are also the perfect alternatives for them.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Organic Beverages in Morocco

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Morocco - Category analysis

PROSPECTS

Consumer awareness of organic beverages is low
Ecocert granted approval to certify organic products in Morocco
Law 39-12 for organic production is still not applicable in Morocco
International brands available in stores and online
The increasing number of online grocery retailing stores will intensify the competition
Competition from substitute beverages

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles are contributing to the development of health and wellness
Nutritionists are encouraging healthy eating to limit and control chronic diseases
Competition will intensify with the entrance of new brands
The distribution of health and wellness products is dominated by online retailing
Health and wellness in Morocco looks promising

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources