Moroccans who incorporate organic products into their diets have a high standard of living and are informed about the origin and the certifying body of the brands they purchase. Low- to middle-income consumers, however, have a little knowledge regarding organic beverages, and often confuse them with traditional and natural beverages.
The French organic certification body Ecocert has been operating in Morocco for 23 years; it certifies products based on international standards following European, American or Japanese regulations. In 2018, the group was granted a three-year accreditation to certify Moroccan organic products.
Moroccan law 39-12 for organic agriculture and production was approved in 2013, but is not yet applicable. There are some missing regulations (e.
Necta, Bjorg, Vitamont, NaturGreen are some of the common international brands available in Morocco. They are found in both modern grocery retailing stores and online.
Online retailing stores specialising in organic beverages continue to increase in the country. Most have already gained loyal customers that are satisfied with their service and keep ordering from them.
The high price of organic beverages leads low- to middle-income consumers to switch to substitute products, including naturally healthy and better for you beverages. Fresh homemade beverages are also the perfect alternatives for them.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Morocco with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Morocco market research report includes:
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