Organic Beverages in Russia

PROSPECTS

Organic beverages remains niche in Russia

The consumption culture for organic beverages in Russia remained undeveloped in 2019. Despite growing widespread interest in health and wellness, the demand for organic products rose only slightly.

Organic beverages represented mainly by organic fruit/vegetable juice

Organic fruit/vegetable juice holds the bulk of value share in organic beverages in Russia but continues to hold an only negligible share in both non-alcoholic drinks and health and wellness beverages in 2019. Organic beverages is mostly represented by organic fruit/vegetable juice in the country, which continued to hold a negligible share in both non-alcoholic drinks and health and wellness beverages in 2018.

New legislation takes effect in January 2020

Over the review period, the government in Russia continued to build a system to regulate the production and sale of organic products, the primary purpose of which was to provide consumers with reliable information. Systematic work on the creation of standards and certification regulations has been under progress for several years, although by 2018 there were still no regulations in Russia on mandatory certification of organic products.

COMPETITIVE LANDSCAPE

Biotta continues its lead in organic beverages

Biotta AG continued to lead organic beverages with its Biotta in 2019. The brand derives its strength from its popularity and wide distribution, not only in chains with premium products but also in modern grocery retailing.

International manufacturers remain primary players in organic beverages

The leading players in organic beverages continued to be international manufacturers. According to data from the Organic Union of Russia, no more than 70 domestic food and drinks manufacturers were certified in Russia in 2018.

New product development offers hope for future growth

Although organic hot drinks is undeveloped in Russia, activity in new product development from major players is beginning to increase consumer awareness and demand gradually. For example, Paulig Rus OOO launched the organic coffee brand, Paulig Mundo, with both organic and Fairtrade certification.

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