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Country Report

Organic Beverages in

Organic Beverages in Russia

22 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Development hampered by the economic situation

Prices of organic beverages registered high single-digit growth in 2017, which was one of the main factors in the weak dynamics. Organic beverages are represented by imported brands and thus suffer from lower attention from consumers, who are driven away by price hikes.

Few activities in organic beverages

There were no novelties in the category and players did not support their products to any great extent in 2017. Domestic companies struggle to establish organic brands and promote them due to a lack of legislation for certification in Russia.

The main retail channels are premium-class stores in large cities

Organic beverages remain premium products, with the main channels of sales stores such as Azbuka Vkusa. It is also true to note that the major markets for organic beverages are large cities such as Moscow and St.

COMPETITIVE LANDSCAPE

Organic beverages characterised by international players

There was no significant domestic player within organic beverages in 2017. The category is divided among international players, which offer imported products.

Biotta leads

Biotta led organic beverages in in 2017, with a strong presence within chains with premium assortments. The brand is well-known around the world and thus trusted.

Lack of certification a barrier to the development of domestic production

No strong domestic players were able to compete with foreign companies organic beverages in Russia in 2017. The main barrier is the lack of a domestic standard which would be recognised throughout the world, similar to the European or American variants.

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Organic Beverages Sample Report Organic Beverages Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Russia - Category analysis

HEADLINES

PROSPECTS

Development hampered by the economic situation

Few activities in organic beverages

The main retail channels are premium-class stores in large cities

COMPETITIVE LANDSCAPE

Organic beverages characterised by international players

Biotta leads

Lack of certification a barrier to the development of domestic production

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Development hampered by the economic situation

Few activities in organic beverages

The main retail channels are premium-class stores in large cities

COMPETITIVE LANDSCAPE

Organic beverages characterised by international players

Biotta leads

Lack of certification a barrier to the development of domestic production

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Beverages in Russia - Category analysis

HEADLINES

PROSPECTS

Development hampered by the economic situation

Few activities in organic beverages

The main retail channels are premium-class stores in large cities

COMPETITIVE LANDSCAPE

Organic beverages characterised by international players

Biotta leads

Lack of certification a barrier to the development of domestic production

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

SOURCES

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