Organic Beverages in Slovakia

2020 IMPACT

Prioritisation of staple food items with rising pressure on consumers’ budgets

Organic beverages is by far the smallest offering from health and wellness beverages, with a limited number of products available, inadequate marketing and promotions, as well as high unit prices resulting in low value sales. Volume growth in 2020 was slightly down on 2019 as increasing economic pressure on consumers’ budgets due to COVID-19 and rising unemployment meant that many Slovaks focused more on quality staple foods, whilst beverages were more side-lined in the first half of 2020.

Growth of e-commerce in 2020 as wholesalers serve retail customers

Wholesalers felt a significant drop in sales as foodservice outlets remained closed for almost three months. This led some players to adjust their business model and also serve retail customers.

Red Bull and Teekanne lead their respective categories

The highly-fragmented competitive landscape is led by Red Bull Slovensko sro, which leads organic soft drinks, followed by Teekanne sro, which leads organic hot drinks. Both players recorded strong double-digit value sales growth in 2020.

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