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Country Report

Organic Packaged Food in

Organic Packaged Food in Germany

22 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The circumstances mainly favour the further growth of organic packaged food

Almost all categories within organic packaged food were able to achieve positive performances in value terms at constant 2017 prices in Germany in 2017. Similarly, virtually all categories are expected to see further growth in value terms at constant 2017 prices over the forecast period.

Snacking categories in particular have a very positive outlook in Germany

The highest forecast growth rates are predicted for snacking-related categories such as organic confectionery, organic savoury snacks and organic sweet biscuits, snack bars and fruit snacks. Here, the advantage of organic products compared with other health and wellness categories such as better for you products or free from products bears fruit: the usage of organic ingredients does not usually have a significant effect on the taste of the products, and therefore consumers do not have to compromise on flavour and indulgence for organic quality.

Overall, prices will remain rather stable, despite a widening price band

Over the forecast period, rather stable average unit prices are predicted for organic packaged food at constant 2017 prices. The main reason for this is the strong competition even in organic products, which means that manufacturers and retailers can usually only raise prices when an increase is dictated by higher costs for the procurement of ingredients; which then of course affects all players.

COMPETITIVE LANDSCAPE

The still widening competitive landscape in organic packaged food in Germany

Because of the growing interest in organic products, with virtually all German consumers buying such products at least from time to time, as well as the positive effects that offering these products can have for the image of a company, it is expected that the competitive landscape, which is already very fragmented, will further widen over the forecast period in Germany. This widening will come from various sides, including discounters extending their own ranges of organic products, mainstream brands introducing organic brand extensions, or new small niche players entering the market, often in the context of the strong ongoing trend towards local and regional products.

Specialist players have an advantage, particularly in economically favourable times

Towards the end of the review period, very favourable share development was seen by specialist players, which have an exclusively or overwhelmingly organic product portfolio and thereby enjoy a strong reputation amongst consumers. A good example of this is Alnatura Produktions- & Handels, a very popular German manufacturer and retailer of organic packaged food, organic fresh food and organic beverages.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Germany - Category analysis

HEADLINES

PROSPECTS

The circumstances mainly favour the further growth of organic packaged food

Snacking categories in particular have a very positive outlook in Germany

Overall, prices will remain rather stable, despite a widening price band

COMPETITIVE LANDSCAPE

The still widening competitive landscape in organic packaged food in Germany

Specialist players have an advantage, particularly in economically favourable times

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Germany - Industry Overview

EXECUTIVE SUMMARY

Health and wellness performs well in 2017

Better for you becomes the main driver of health and wellness

Highly fragmented market leaves room for competition

Discounters lead the health and wellness trend

Health and wellness promises more growth over forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Germany

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Executive Summary

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PROSPECTS

The circumstances mainly favour the further growth of organic packaged food

Snacking categories in particular have a very positive outlook in Germany

Overall, prices will remain rather stable, despite a widening price band

COMPETITIVE LANDSCAPE

The still widening competitive landscape in organic packaged food in Germany

Specialist players have an advantage, particularly in economically favourable times

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in Germany - Category analysis

HEADLINES

PROSPECTS

The circumstances mainly favour the further growth of organic packaged food

Snacking categories in particular have a very positive outlook in Germany

Overall, prices will remain rather stable, despite a widening price band

COMPETITIVE LANDSCAPE

The still widening competitive landscape in organic packaged food in Germany

Specialist players have an advantage, particularly in economically favourable times

CATEGORY DATA

Health and Wellness in Germany - Industry Overview

EXECUTIVE SUMMARY

Health and wellness performs well in 2017

Better for you becomes the main driver of health and wellness

Highly fragmented market leaves room for competition

Discounters lead the health and wellness trend

Health and wellness promises more growth over forecast period

MARKET DATA

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