Following a year of dynamic current value growth in 2020, organic packaged food recorded positive yet moderated growth in 2021. With the pandemic shedding light on the role that well-established supply chains play in high-quality end products, more and more consumers opted for organic offerings that are considered safer.
In baby food, organic offerings have a high penetration rate as parents are looking to provide a healthier diet for their children. When it comes to children’s food, the health credentials of organic food seem to be more important than their good-for-the environment properties.
Although lockdown restrictions were lifted in the second quarter of 2021, some of the habits that consumers were forced to adopt during the pandemic were retained to a certain extent. Among them, working from home continued to be implemented as part of a hybrid working model, which seems to be favoured by both employees and employers.
The outlook for overall organic packaged food remains positive over the forecast period, as consumers are becoming increasingly aware of the link between nutrition and health and the environment. In light of the pandemic, this awareness has increased, shedding light on the role that transparent and well-inspected supply chains can play on the quality of the end product.
Public Health England has been looking into the relationships between health and children’s diets, and has established draft guidelines on commercial baby food and drink products. The proposed guidelines would take effect from 2023, with a focus on foods targeted towards children aged 6-12 months.
From 2022 onwards, it is expected that out-of-home mobility will gradually recover from the impact of the COVID-19 restrictions as consumers return to their pre-pandemic habits. Sales of organic snacks will benefit, not only for being ideal for on-the-go consumption, but also for being perceived as healthier and cleaner options.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Packaged Food research and analysis database.
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