Polishes

Polishes in South Africa recorded positive retail value growth in 2023, despite another fall in overall demand. The growth in value was attributable to the rapidly rising inflation rate. With higher unit prices of polishes, local consumers continued…

Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still…

During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to…

The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to…

Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially…

Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of…

Overall, polishes registered marginal volume growth in 2023, as well as a fall in constant value sales, as continuing rising costs hit profit margins. Furniture polish was the strongest performer in terms of value and volume growth, with metal polish…

In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households…

Polishes remained dominated by shoe polish in Cameroon in 2023, with sales supported by a noted uptick in the importation of shoe polish products in the country. Ultimately, the higher availability of shoe polish resulting from this, is helping to…

While retail value sales were positively impacted by price increases, leading to double-digit growth, retail volume sales of polishes in Serbia were challenged. Price growth and the decline in disposable incomes led consumers to forgo the purchases…

Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring…

The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2023. For example, surface care wipes are increasingly used to remove dirt from shoes, floor cleaners replace floor polish, and automatic…

Overall polishes remained on its downward trajectory in 2023 in terms of volume sales growth, with Macedonian consumers reprioritising their purchases and eliminating those products deemed to be unnecessary, which included polishes for the most part.…

Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on…

Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related…

Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace,…

Demand for polish continued to rise in 2023, following the retail volume declines of 2020 due to pandemic-induced home seclusion. The latter resulted in waning interest in polishing one’s footwear, for instance, with the latter experiencing the…

In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives,…

In 2023 polishes saw a retail volume decline in Australia, while minor growth was seen in current value terms. The ongoing poor volume performance was influenced by several factors. As people returned to offices and social activities, they tended to…

Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential…

Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving…

Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning…

With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture…

In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection…

Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care…

Polishes were the weakest performers in home care in 2023, registering a slight fall in constant value sales, and a large decline in volume sales. Increasingly, many types of polish are being replaced by multi-purpose cleaners, with consumers…

Demand for polishes tends to remain limited to wealthier urban households, many of whom employ maids to clean their homes, and are willing to invest in polishes to keep their homes clean and well-maintained. Continuing the trend from the previous…

Polishes in Bulgaria continued to lose retail volume sales in 2023. As rising prices impacted consumers' budgets, many adjusted their spending, focusing on essentials. Many consumers do not consider polishes essential, with consumers removing the…

Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture…

The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and…

Although retail value sales growth was positive, this resulted from high inflation and rising price points in 2023, as retail volume sales declined. Retail volume has been consistently declining over the review period, with polishes suffering from…

Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these…

Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in…

Shoe polish is the largest category in polishes and faced a weaker performance in 2023 following the strong rebound in sales during 2022. Demand for shoe polish rebounded strongly in 2022, as professionals returning to offices opted for formal attire…

Value sales of shoe polish experienced a marginal increase in 2023, attributed in part to the occurrence of more military exercises in Singapore. This uptick can be linked to the specific needs and preferences within the military community, as well…

Overall polishes maintained growth in retail volume and current value terms in 2023, with increases seen across all categories. However, lifestyle and fashion trends continued to militate against the development of polishes. For instance, younger…

Floor polish is not a standard product for many younger households. It may have been used by older generations, but the custom of polishing the floor with wax products has not been passed down to the younger generations. First, it is very…

Polishes is seeing rather sluggish and static growth, with little activity of note. That said, metal polish continues to grow from its relatively low base, registering a modest uptick in sales. It is noted that, in the post-pandemic landscape, as…

Despite the anticipated recovery in commercial activities in 2023, following the easing of COVID-19-related restrictions in China, sales of polishes experienced another year of only moderate value growth, while volume sales declined. This was mainly…

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to…

Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand…

Polishes recorded a decline in retail volume terms, while high inflation rates triggered double-digit retail sales value growth in 2023. Many do not consider polish an essential product, with consumers focused on perceived essentials amid poor…

Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However,…

Despite rising retail value sales in 2023, polishes lost consumer attention, with significant price increases hindering sales, leading to a retail volume decline in all areas, apart from shoe polish. In addition to rising price points, manufacturers…

The economic impact of measures introduced to limit the spread of COVID-19, along with soaring inflation in 2023, have undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. At…

As consumers look for new and innovative ways to save money, they try to save as much as they can by cutting expenses on anything that is not considered a strict necessity. Polishes oftentimes fall into this basket, considering that priority is…

In 2023, polishes experienced robust value sales growth, primarily influenced by inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of…

High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture…

Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained…