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Country Report

Pre-Paid Transactions in

Pre-Paid Cards in Denmark

20 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pre-paid cards supported by the popularity of the Danish travel card

Throughout the review period pre-paid cards registered annual double-digit growth in terms of number of cards in circulation, number of transactions and retail value. The category continued to perform well thanks to the success of closed loop pre-paid cards, particularly the Danish public transportation card, called Rejsekort.

Gift cards for events rather than regular stores remain popular

Another interesting area in pre-paid cards is that of gift cards or gift vouchers. Many such cards can be found in various retail chains in Denmark, with sales of these having remained fairly stable over the review period.

COMPETITIVE LANDSCAPE

Little competition as the category is dominated by the Rejsekort travel card

There is not a great deal of competition in pre-paid cards in Denmark as most providers offers different services or products. For example, the two biggest card types are merchant gift cards and the transportation card, with these having no common features other than offering a service to provide consumers with added convenience.

Added features remain important

The best way to promote pre-paid cards is to show consumers the added value offered by them. Functionality, availability, convenience and distribution are the most important features that make pre-paid cards attractive to consumers.

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Overview

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Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

PROSPECTS

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Credit cards continue to become a more natural part of everyday life for the average Dane

Credit cards to face increasing competition from non-traditional payment methods

COMPETITIVE LANDSCAPE

MasterCard remains the leading choice in credit cards in Denmark

Consumers expect added benefits

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2012-2017
Table 2 Credit Cards Transactions 2012-2017
Table 3 Credit Cards in Circulation: % Growth 2012-2017
Table 4 Credit Cards Transactions: % Growth 2012-2017
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2012-2017
Table 6 Commercial Credit Cards Transactions 2012-2017
Table 7 Commercial Credit Cards in Circulation: % Growth 2012-2017
Table 8 Commercial Credit Cards Transactions: % Growth 2012-2017
Table 9 Personal Credit Cards: Number of Cards in Circulation 2012-2017
Table 10 Personal Credit Cards Transactions 2012-2017
Table 11 Personal Credit Cards in Circulation: % Growth 2012-2017
Table 12 Personal Credit Cards Transactions: % Growth 2012-2017
Table 13 Credit Cards: Number of Cards by Issuer 2012-2016
Table 14 Credit Cards: Number of Cards by Operator 2012-2016
Table 15 Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 16 Credit Cards Payment Transaction Value by Operator 2012-2016
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2012-2016
Table 18 Commercial Credit Cards: Number of Cards by Operator 2012-2016
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2012-2016
Table 21 Personal Credit Cards: Number of Cards by Issuer 2012-2016
Table 22 Personal Credit Cards: Number of Cards by Operator 2012-2016
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2012-2016
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2017-2022
Table 26 Forecast Credit Cards Transactions 2017-2022
Table 27 Forecast Credit Cards in Circulation: % Growth 2017-2022
Table 28 Forecast Credit Cards Transactions: % Growth 2017-2022
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 30 Forecast Commercial Credit Cards Transactions 2017-2022
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2017-2022
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 34 Forecast Personal Credit Cards Transactions 2017-2022
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2017-2022
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2017-2022

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

New rules regarding the Dankort could lead to price increases over the long term

Little change in the popularity of debit cards

COMPETITIVE LANDSCAPE

Costly credit cards lose out to debit cards

Well-established banks continue to lead

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2012-2017
Table 38 Debit Cards Transactions 2012-2017
Table 39 Debit Cards in Circulation: % Growth 2012-2017
Table 40 Debit Cards Transactions: % Growth 2012-2017
Table 41 Debit Cards: Number of Cards by Issuer 2012-2016
Table 42 Debit Cards: Number of Cards by Operator 2012-2016
Table 43 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 44 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 46 Forecast Debit Cards Transactions 2017-2022
Table 47 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 48 Forecast Debit Cards Transactions: % Growth 2017-2022

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards supported by the popularity of the Danish travel card

Gift cards for events rather than regular stores remain popular

COMPETITIVE LANDSCAPE

Little competition as the category is dominated by the Rejsekort travel card

Added features remain important

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2012-2017
Table 50 Pre-paid Cards Transactions 2012-2017
Table 51 Pre-paid Cards in Circulation: % Growth 2012-2017
Table 52 Pre-paid Cards Transactions: % Growth 2012-2017
Table 53 Closed Loop Pre-paid Cards Transactions 2012-2017
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 55 Open Loop Pre-paid Cards Transactions 2012-2017
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 57 Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 58 Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 59 Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 60 Pre-paid Cards Transaction Value by Operator 2012-2016
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 70 Forecast Pre-paid Cards Transactions 2017-2022
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2017-2022
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2017-2022
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2017-2022
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2017-2022
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2017-2022

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Store cards suffer from competition from other types of cards

Danes want convenience and a limited number of cards to carry

COMPETITIVE LANDSCAPE

Retail cards that can be used in multiple stores remain popular

Promotions remain rare due to the category’s lack of growth potential

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2012-2017
Table 78 Store Cards Transactions 2012-2017
Table 79 Store Cards in Circulation: % Growth 2012-2017
Table 80 Store Cards Transactions: % Growth 2012-2017
Table 81 Store Cards: Number of Cards by Issuer 2012-2016
Table 82 Store Cards: Payment Transaction Value by Issuer 2012-2016
Table 83 Forecast Store Cards: Number of Cards in Circulation 2017-2022
Table 84 Forecast Store Cards Transactions 2017-2022
Table 85 Forecast Store Cards in Circulation: % Growth 2017-2022
Table 86 Forecast Store Cards Transactions: % Growth 2017-2022

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

Financial cards industry performs well thanks to the healthy economic climate in Denmark

New feature added to the Visa-Dankort

Contactless payment is becoming a popular solution

Closed loop pre-paid cards continue to grow in popularity

Further positive development anticipated

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2012-2017
Table 88 Number of ATMs: Units 2012-2017
Table 89 Value Lost to Fraud 2012-2017
Table 90 Card Expenditure by Location 2017
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2012-2017
Table 92 Domestic versus Foreign Spend 2017

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 94 Financial Cards by Category: Number of Accounts 2012-2017
Table 95 Financial Cards Transactions by Category: Value 2012-2017
Table 96 Financial Cards by Category: Number of Transactions 2012-2017
Table 97 Consumer Payments by Category: Value 2012-2017
Table 98 Consumer Payments by Category: Number of Transactions 2012-2017
Table 99 M-Commerce by Category: Value 2013-2017
Table 100 M-Commerce by Category: % Value Growth 2013-2017
Table 101 Financial Cards: Number of Cards by Issuer 2012-2016
Table 102 Financial Cards: Number of Cards by Operator 2012-2016
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 106 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 107 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 108 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 109 Forecast Consumer Payments by Category: Value 2017-2022
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 111 Forecast M-Commerce by Category: Value 2017-2022
Table 112 Forecast M-Commerce by Category: % Value Growth 2017-2022

Megatrends

Country Report

Pre-Paid Cards in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pre-paid cards supported by the popularity of the Danish travel card

Gift cards for events rather than regular stores remain popular

COMPETITIVE LANDSCAPE

Little competition as the category is dominated by the Rejsekort travel card

Added features remain important

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

PROSPECTS

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Credit cards continue to become a more natural part of everyday life for the average Dane

Credit cards to face increasing competition from non-traditional payment methods

COMPETITIVE LANDSCAPE

MasterCard remains the leading choice in credit cards in Denmark

Consumers expect added benefits

CATEGORY DATA

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

New rules regarding the Dankort could lead to price increases over the long term

Little change in the popularity of debit cards

COMPETITIVE LANDSCAPE

Costly credit cards lose out to debit cards

Well-established banks continue to lead

CATEGORY DATA

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards supported by the popularity of the Danish travel card

Gift cards for events rather than regular stores remain popular

COMPETITIVE LANDSCAPE

Little competition as the category is dominated by the Rejsekort travel card

Added features remain important

CATEGORY DATA

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Store cards suffer from competition from other types of cards

Danes want convenience and a limited number of cards to carry

COMPETITIVE LANDSCAPE

Retail cards that can be used in multiple stores remain popular

Promotions remain rare due to the category’s lack of growth potential

CATEGORY DATA

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

Financial cards industry performs well thanks to the healthy economic climate in Denmark

New feature added to the Visa-Dankort

Contactless payment is becoming a popular solution

Closed loop pre-paid cards continue to grow in popularity

Further positive development anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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