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Country Report

Pre-Paid Transactions in

Pre-Paid Cards in Denmark

21 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rejsekort remains the leading type of pre-paid card

The category’s ongoing strong performance is based mainly on the success of closed loop pre-paid cards, particularly the Danish public transportation card Rejsekort. This card was initially not used nationwide but has been introduced gradually on more types of transport, including trains and buses, resulting in wider uptake.

Rejsekort extends its use to schools

Another interesting development within closed loop pre-paid cards is that students in many Danish schools can now use Rejsekort to make payment for various purchases and when participating in various leisure activities. The idea behind this is that parents do not have to give their children cash to take to school.

Gift cards remain popular choices among Danes

Gift cards and gift vouchers represent another major aspect of closed loop pre-paid cards. Many such cards are offered in various retail chains and sales of these items remained fairly stable over the review period.

COMPETITIVE LANDSCAPE

Mobile applications challenge Rejsekort usage

The mobile-first approach is evident everywhere in Denmark and public transportation is no exception. Although Rejsekort remains the key player in the category and the main reason for increasing numbers of closed loop pre-paid cards, physical card usage was challenged during 2018 by new mobile applications.

Danske Bank offers open loop pre-paid cards

Danske Bank was the first bank in Denmark to offer open loop pre-paid cards. These cards target people that feel insecure about handling their finances online and were developed in cooperation with HusForbi.

No intense competition within pre-paid cards

Closed loop cards for transportation and gifts cover very different consumer segments and therefore there is little competition within closed loop pre-paid cards. Danske Bank is the only entity that offers open loop pre-paid cards it also dominates the category, facing no direct competition.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pre-Paid Transactions in Denmark?
What are the major operators and issuers in Denmark?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in Denmark, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

PROSPECTS

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

New legislation affects payments services

Increased consumption supports transaction value growth

Non-traditional payments intensify competition

COMPETITIVE LANDSCAPE

Danske Bank dominates dual usage cards

Main players see value shares fall

Credit cards benefits system remain important attributes

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2013-2018
Table 2 Credit Cards Transactions 2013-2018
Table 3 Credit Cards in Circulation: % Growth 2013-2018
Table 4 Credit Cards Transactions: % Growth 2013-2018
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Credit Cards Transactions 2013-2018
Table 7 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 9 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Credit Cards Transactions 2013-2018
Table 11 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 12 Personal Credit Cards Transactions: % Growth 2013-2018
Table 13 Credit Cards: Number of Cards by Issuer 2013-2017
Table 14 Credit Cards: Number of Cards by Operator 2013-2017
Table 15 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Credit Cards Transactions 2018-2023
Table 27 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Credit Cards Transactions 2018-2023
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Credit Cards Transactions 2018-2023
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Contactless payments limit value growth

Danes stick to debit cards

Value lost to fraud increases

COMPETITIVE LANDSCAPE

Danske Bank scandal affects its share

Collective of 62 banks implements mobile payments product for Dankort

Apple Pay comes to Denmark

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2013-2018
Table 38 Debit Cards Transactions 2013-2018
Table 39 Debit Cards in Circulation: % Growth 2013-2018
Table 40 Debit Cards Transactions: % Growth 2013-2018
Table 41 Debit Cards: Number of Cards by Issuer 2013-2017
Table 42 Debit Cards: Number of Cards by Operator 2013-2017
Table 43 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 44 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 46 Forecast Debit Cards Transactions 2018-2023
Table 47 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 48 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Rejsekort remains the leading type of pre-paid card

Rejsekort extends its use to schools

Gift cards remain popular choices among Danes

COMPETITIVE LANDSCAPE

Mobile applications challenge Rejsekort usage

Danske Bank offers open loop pre-paid cards

No intense competition within pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 50 Pre-paid Cards Transactions 2013-2018
Table 51 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 52 Pre-paid Cards Transactions: % Growth 2013-2018
Table 53 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 55 Open Loop Pre-paid Cards Transactions 2013-2018
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2016-2018
Table 57 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 58 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 59 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 60 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Pre-paid Cards Transactions 2018-2023
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Convenience is becoming very important for many consumers

MobilePay moving towards store cards

Store cards struggling to gain popularity among Danes

COMPETITIVE LANDSCAPE

Forbrugsforeningen af 1886 remains the category’s leading player

Danes prefer multiple store cards

Store cards use traditional bonus systems

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2013-2018
Table 78 Store Cards Transactions 2013-2018
Table 79 Store Cards in Circulation: % Growth 2013-2018
Table 80 Store Cards Transactions: % Growth 2013-2018
Table 81 Store Cards: Number of Cards by Issuer 2013-2017
Table 82 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 83 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 84 Forecast Store Cards Transactions 2018-2023
Table 85 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 86 Forecast Store Cards Transactions: % Growth 2018-2023

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

Denmark records continuous growth in financial cards and payments performance

Focus on new legislation and security matters

Contactless payments support financial cards usage

Mobile applications challenge traditional payment methods

Positive future for cashless payments

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2013-2018
Table 88 Number of ATMs: Units 2013-2018
Table 89 Value Lost to Fraud 2013-2018
Table 90 Card Expenditure by Location 2017
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 92 Domestic versus Foreign Spend 2018

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 94 Financial Cards by Category: Number of Accounts 2013-2018
Table 95 Financial Cards Transactions by Category: Value 2013-2018
Table 96 Financial Cards by Category: Number of Transactions 2013-2018
Table 97 Consumer Payments by Category: Value 2013-2018
Table 98 Consumer Payments by Category: Number of Transactions 2013-2018
Table 99 M-Commerce by Category: Value 2013-2018
Table 100 M-Commerce by Category: % Value Growth 2013-2018
Table 101 Financial Cards: Number of Cards by Issuer 2013-2017
Table 102 Financial Cards: Number of Cards by Operator 2013-2017
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 106 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 107 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 108 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 109 Forecast Consumer Payments by Category: Value 2018-2023
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 111 Forecast M-Commerce by Category: Value 2018-2023
Table 112 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Pre-Paid Cards in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rejsekort remains the leading type of pre-paid card

Rejsekort extends its use to schools

Gift cards remain popular choices among Danes

COMPETITIVE LANDSCAPE

Mobile applications challenge Rejsekort usage

Danske Bank offers open loop pre-paid cards

No intense competition within pre-paid cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

PROSPECTS

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

New legislation affects payments services

Increased consumption supports transaction value growth

Non-traditional payments intensify competition

COMPETITIVE LANDSCAPE

Danske Bank dominates dual usage cards

Main players see value shares fall

Credit cards benefits system remain important attributes

CATEGORY DATA

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Contactless payments limit value growth

Danes stick to debit cards

Value lost to fraud increases

COMPETITIVE LANDSCAPE

Danske Bank scandal affects its share

Collective of 62 banks implements mobile payments product for Dankort

Apple Pay comes to Denmark

CATEGORY DATA

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Rejsekort remains the leading type of pre-paid card

Rejsekort extends its use to schools

Gift cards remain popular choices among Danes

COMPETITIVE LANDSCAPE

Mobile applications challenge Rejsekort usage

Danske Bank offers open loop pre-paid cards

No intense competition within pre-paid cards

CATEGORY DATA

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Convenience is becoming very important for many consumers

MobilePay moving towards store cards

Store cards struggling to gain popularity among Danes

COMPETITIVE LANDSCAPE

Forbrugsforeningen af 1886 remains the category’s leading player

Danes prefer multiple store cards

Store cards use traditional bonus systems

CATEGORY DATA

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

Denmark records continuous growth in financial cards and payments performance

Focus on new legislation and security matters

Contactless payments support financial cards usage

Mobile applications challenge traditional payment methods

Positive future for cashless payments