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Country Report

Pre-Paid Transactions in

Pre-Paid Cards in Denmark

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Major reduction in travel due to COVID-19 negatively impacts pre-paid card usage

Pre-paid cards was strongly impacted by the COVID-19 pandemic in 2020, with usage of the popular Rejsekort public transport card falling strongly as travel activities declined due to social isolation measures and other restrictions related to outside-home and tourism activities.

Closed-loop card transactions supported by widespread use for transport

Closed loop pre-paid cards continue to dominate in terms of cards in circulation, number of transactions and value sales, with open loop pre-paid cards lagging behind, having entered Denmark in 2016 and only offering general purpose reloadable cards. Closed loop pre-paid cards, on the other hand, are divided between transportation cards and merchant issued gift cards.

Rejsekort remains highly popular among convenience seeking consumers

Rejsekort remains the most popular pre-paid card in Denmark, with the majority of commuters using the card instead of buying tickets as it offers increased convenience, as well as cheaper prices. However, competition among pre-paid card issuers is intense as all of Denmark’s largest banks offer these cards.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pre-Paid Transactions in Denmark?
What are the major operators and issuers in Denmark?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in Denmark, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

2020 IMPACT

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Massive rise in e-commerce fuels credit card transactions throughout Denmark

Growing popularity of mobile e-commerce represents threat to growth

Leading credit card brands continue to lose sales share to smaller issuers

RECOVERY AND OPPORTUNITIES

Leading brands invest in raising awareness of benefits of credit cards

Competition fuels interest in cobranding and Fintech partnerships

Focus on offering rewards and benefits in order to attract consumers

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2015-2020
Table 2 Credit Cards Transactions 2015-2020
Table 3 Credit Cards in Circulation: % Growth 2015-2020
Table 4 Credit Cards Transactions: % Growth 2015-2020
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Credit Cards Transactions 2015-2020
Table 7 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 9 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Credit Cards Transactions 2015-2020
Table 11 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 12 Personal Credit Cards Transactions: % Growth 2015-2020
Table 13 Credit Cards: Number of Cards by Issuer 2015-2019
Table 14 Credit Cards: Number of Cards by Operator 2015-2019
Table 15 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Credit Cards Transactions 2020-2025
Table 27 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Credit Cards Transactions 2020-2025
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Credit Cards Transactions 2020-2025
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Shift towards debit cards further boosted by COVID-19 lockdown measures

Younger Danes especially comfortable with card payments

Leading brands experiencing growing competition from new smaller players

RECOVERY AND OPPORTUNITIES

Transition to card payments to continue even after recovery from COVID-19

Smaller players gaining sales share at expense of Dankort national debit card

Consumers increasingly demanding convenience and security

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2015-2020
Table 38 Debit Cards Transactions 2015-2020
Table 39 Debit Cards in Circulation: % Growth 2015-2020
Table 40 Debit Cards Transactions: % Growth 2015-2020
Table 41 Debit Cards: Number of Cards by Issuer 2015-2019
Table 42 Debit Cards: Number of Cards by Operator 2015-2019
Table 43 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 46 Forecast Debit Cards Transactions 2020-2025
Table 47 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 48 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Major reduction in travel due to COVID-19 negatively impacts pre-paid card usage

Closed-loop card transactions supported by widespread use for transport

Rejsekort remains highly popular among convenience seeking consumers

RECOVERY AND OPPORTUNITIES

Widespread use of national travel card ensures positive outlook

Growing concerns over possibility of fraud with pre-paid cards

Innovation and first-mover advantage key to success with open loop pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 50 Pre-paid Cards Transactions 2015-2020
Table 51 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 52 Pre-paid Cards Transactions: % Growth 2015-2020
Table 53 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 55 Open Loop Pre-paid Cards Transactions 2015-2020
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2016-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 58 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 59 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 60 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Pre-paid Cards Transactions 2020-2025
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit usage of store cards throughout Denmark

Growing competition from more convenient digital payment formats

Forbrugsforeningen leverages card versatility to maintain leading position

RECOVERY AND OPPORTUNITIES

Increasing competition and changing consumer preferences to limit growth

More positive outlook for store cards associated with petrol stations

Focus on more enticing rewards and bonuses in order to attract consumers

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2015-2020
Table 78 Store Cards Transactions 2015-2020
Table 79 Store Cards in Circulation: % Growth 2015-2020
Table 80 Store Cards Transactions: % Growth 2015-2020
Table 81 Store Cards: Number of Cards by Issuer 2015-2019
Table 82 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 83 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 84 Forecast Store Cards Transactions 2020-2025
Table 85 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 86 Forecast Store Cards Transactions: % Growth 2020-2025

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Government stimulus packages off-set impact on consumer spending

Leading debit card operators dominate but experiencing growing competition

What next for consumer payments?

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2015-2020
Table 88 Number of ATMs: Units 2015-2020
Table 89 Value Lost to Fraud 2015-2020
Table 90 Card Expenditure by Location 2020
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 92 Domestic versus Foreign Spend 2020

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 94 Financial Cards by Category: Number of Accounts 2015-2020
Table 95 Financial Cards Transactions by Category: Value 2015-2020
Table 96 Financial Cards by Category: Number of Transactions 2015-2020
Table 97 Consumer Payments by Category: Value 2015-2020
Table 98 Consumer Payments by Category: Number of Transactions 2015-2020
Table 99 M-Commerce by Category: Value 2015-2020
Table 100 M-Commerce by Category: % Value Growth 2015-2020
Table 101 Financial Cards: Number of Cards by Issuer 2015-2019
Table 102 Financial Cards: Number of Cards by Operator 2015-2019
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 106 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 107 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 108 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 109 Forecast Consumer Payments by Category: Value 2020-2025
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 111 Forecast M-Commerce by Category: Value 2020-2025
Table 112 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Pre-Paid Cards in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Major reduction in travel due to COVID-19 negatively impacts pre-paid card usage

Closed-loop card transactions supported by widespread use for transport

Rejsekort remains highly popular among convenience seeking consumers

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

2020 IMPACT

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Massive rise in e-commerce fuels credit card transactions throughout Denmark

Growing popularity of mobile e-commerce represents threat to growth

Leading credit card brands continue to lose sales share to smaller issuers

RECOVERY AND OPPORTUNITIES

Leading brands invest in raising awareness of benefits of credit cards

Competition fuels interest in cobranding and Fintech partnerships

Focus on offering rewards and benefits in order to attract consumers

CATEGORY DATA

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Shift towards debit cards further boosted by COVID-19 lockdown measures

Younger Danes especially comfortable with card payments

Leading brands experiencing growing competition from new smaller players

RECOVERY AND OPPORTUNITIES

Transition to card payments to continue even after recovery from COVID-19

Smaller players gaining sales share at expense of Dankort national debit card

Consumers increasingly demanding convenience and security

CATEGORY DATA

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Major reduction in travel due to COVID-19 negatively impacts pre-paid card usage

Closed-loop card transactions supported by widespread use for transport

Rejsekort remains highly popular among convenience seeking consumers

RECOVERY AND OPPORTUNITIES

Widespread use of national travel card ensures positive outlook

Growing concerns over possibility of fraud with pre-paid cards

Innovation and first-mover advantage key to success with open loop pre-paid cards

CATEGORY DATA

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit usage of store cards throughout Denmark

Growing competition from more convenient digital payment formats

Forbrugsforeningen leverages card versatility to maintain leading position

RECOVERY AND OPPORTUNITIES

Increasing competition and changing consumer preferences to limit growth

More positive outlook for store cards associated with petrol stations

Focus on more enticing rewards and bonuses in order to attract consumers

CATEGORY DATA

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Government stimulus packages off-set impact on consumer spending

Leading debit card operators dominate but experiencing growing competition

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

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