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Country Report

Pre-Paid Transactions in

Pre-Paid Cards in Denmark

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive performance for pre-paid cards across the category

Pre-paid cards continued to record a positive performance in 2019, growing in number of cards in circulation, number of transactions and stronger current value growth in sales terms in 2019. Pre-paid cards are popular with various demographics in the country, including teenagers, and consumers with poor credit or insufficient revenue meaning that they are unable to own a credit card.

Closed loop pre-paid cards dominates with transportation most popular type

Closed loop pre-paid cards continued to dominate the category in terms of cards in circulation, number of transactions and value sales, while open loop pre-paid cards lagged behind due to only entering Denmark in 2016 with the latter only offering general purpose reloadable cards at the end of the review period. Closed loop pre-paid cards on the other hand are divided between transportation cards which continued to record strong growth in 2019 and merchant issued gift cards, which experienced some stagnation although they remain popular to give at Christmas, birthdays and as Confirmation presents.

Question over fraud linked to pre-paid cards

Although pre-paid cards can offer consumers some sense of security as they are not linked to their bank accounts and therefore if stolen, they are less likely to ensure high losses, the anonymity of a pre-paid card can make the system particularly vulnerable to fraud, notably tax fraud, as pre-paid cards do not display a name or code and can easily be purchased at petrol stations and used to pay for a range of goods. However, the growing focus on security and avoidance of fraud following successive scandals in consumer finance towards the end of the review period, should instil a greater sense of guaranteeing payment security to the consumer.

COMPETITIVE LANDSCAPE

Rejsekort remains leading pre-paid card in circulation

Competition within pre-paid card issuers is intense, as all of Denmark’s largest banks offer these cards. However, Rejsekort strengthened its leadership of pre-paid cards in the number of cards in circulation in 2018, while Nets Holding strengthened its dominance of transactions due to its strength in the larger category of closed loop pre-paid cards.

Danske Bank continues to benefit from first-mover advantage in open loop pre-paid cards

Being fairly new to Denmark, open loop pre-paid cards is comprised of one dominant issuer in Danske Bank due to first-mover advantage and one large operator in Mastercard International, with smaller players holding the remaining share. While Danske lost some value share in transactions, it gained ground in the number of cards in circulation, while Mastercard International also strengthened its dominance of the number of open loop pre-paid cards in circulation in 2018.

MySafePay moves into virtual pre-paid cards

With higher digitalisation of banking operations in the country, MySafePay is offering a more innovative approach by proposing a virtual pre-paid card in addition to its physical card in collaboration with MasterCard. This is not linked to a regular bank account, and allows consumers to limit their usage and thereby avoid overdraft fees and interest.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pre-Paid Transactions in Denmark?
What are the major operators and issuers in Denmark?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in Denmark, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

PROSPECTS

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Personal spending on credit cards increases following new legislation regarding fees

Despite improved performance, credit cards remains small category with increased competition from m-commerce

Credit cards suffers less than debit cards in relation to fraud

COMPETITIVE LANDSCAPE

Consumers increasingly attracted to smaller issuers in Denmark

Danske Bank attempts to regain customers with fintech partnerships

Rewards and benefits popular way to attract consumers

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Increasing uptake of cards and accounts supported by younger demographic

National debit card Dankort experiences loss of share amidst increasing competition

Convenience and security are key factors in financial payments in Denmark

COMPETITIVE LANDSCAPE

Leading local issuers continue to lose ground to increasing number of competitors entering debit cards

MobilePay experiences increasing competition in m-commerce

Dankort retains dominance despite losing share

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Positive performance for pre-paid cards across the category

Closed loop pre-paid cards dominates with transportation most popular type

Question over fraud linked to pre-paid cards

COMPETITIVE LANDSCAPE

Rejsekort remains leading pre-paid card in circulation

Danske Bank continues to benefit from first-mover advantage in open loop pre-paid cards

MySafePay moves into virtual pre-paid cards

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2016-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Store cards in the form of an app could be the way forward

One card containing multiple store cards offers some level of convenience

Negative impact of Toys ‘R’ Us bankruptcy

COMPETITIVE LANDSCAPE

Leader Forbrugsforeningen retains leadership of highly fragmented landscape

Store cards linked to petrol stations perform well

Store cards use traditional bonus systems

CATEGORY DATA

Table 77 Store Cards: Number of Cards in Circulation 2014-2019
Table 78 Store Cards Transactions 2014-2019
Table 79 Store Cards in Circulation: % Growth 2014-2019
Table 80 Store Cards Transactions: % Growth 2014-2019
Table 81 Store Cards: Number of Cards by Issuer 2014-2018
Table 82 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 83 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 84 Forecast Store Cards Transactions 2019-2024
Table 85 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 86 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

Positive economic sentiment supports steady growth of financial payments in Denmark

High loss of value to fraud through card not present encourages consumers to be more vigilant with banks offering greater security

High smartphone penetration encourages increasing popularity of m-commerce

Danske continues to suffer from loss of consumer trust but MobilePay offer some hope

Positive outlook for financial payments in Denmark with m-commerce continuing to be the strongest performer

MARKET INDICATORS

Table 87 Number of POS Terminals: Units 2014-2019
Table 88 Number of ATMs: Units 2014-2019
Table 89 Value Lost to Fraud 2014-2019
Table 90 Card Expenditure by Location 2019
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 92 Domestic versus Foreign Spend 2019

MARKET DATA

Table 93 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 94 Financial Cards by Category: Number of Accounts 2014-2019
Table 95 Financial Cards Transactions by Category: Value 2014-2019
Table 96 Financial Cards by Category: Number of Transactions 2014-2019
Table 97 Consumer Payments by Category: Value 2014-2019
Table 98 Consumer Payments by Category: Number of Transactions 2014-2019
Table 99 M-Commerce by Category: Value 2014-2019
Table 100 M-Commerce by Category: % Value Growth 2014-2019
Table 101 Financial Cards: Number of Cards by Issuer 2014-2018
Table 102 Financial Cards: Number of Cards by Operator 2014-2018
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 106 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 107 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 108 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 109 Forecast Consumer Payments by Category: Value 2019-2024
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 111 Forecast M-Commerce by Category: Value 2019-2024
Table 112 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Pre-Paid Cards in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive performance for pre-paid cards across the category

Closed loop pre-paid cards dominates with transportation most popular type

Question over fraud linked to pre-paid cards

COMPETITIVE LANDSCAPE

Rejsekort remains leading pre-paid card in circulation

Danske Bank continues to benefit from first-mover advantage in open loop pre-paid cards

MySafePay moves into virtual pre-paid cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

PROSPECTS

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Personal spending on credit cards increases following new legislation regarding fees

Despite improved performance, credit cards remains small category with increased competition from m-commerce

Credit cards suffers less than debit cards in relation to fraud

COMPETITIVE LANDSCAPE

Consumers increasingly attracted to smaller issuers in Denmark

Danske Bank attempts to regain customers with fintech partnerships

Rewards and benefits popular way to attract consumers

CATEGORY DATA

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Increasing uptake of cards and accounts supported by younger demographic

National debit card Dankort experiences loss of share amidst increasing competition

Convenience and security are key factors in financial payments in Denmark

COMPETITIVE LANDSCAPE

Leading local issuers continue to lose ground to increasing number of competitors entering debit cards

MobilePay experiences increasing competition in m-commerce

Dankort retains dominance despite losing share

CATEGORY DATA

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Positive performance for pre-paid cards across the category

Closed loop pre-paid cards dominates with transportation most popular type

Question over fraud linked to pre-paid cards

COMPETITIVE LANDSCAPE

Rejsekort remains leading pre-paid card in circulation

Danske Bank continues to benefit from first-mover advantage in open loop pre-paid cards

MySafePay moves into virtual pre-paid cards

CATEGORY DATA

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

HEADLINES

PROSPECTS

Store cards in the form of an app could be the way forward

One card containing multiple store cards offers some level of convenience

Negative impact of Toys ‘R’ Us bankruptcy

COMPETITIVE LANDSCAPE

Leader Forbrugsforeningen retains leadership of highly fragmented landscape

Store cards linked to petrol stations perform well

Store cards use traditional bonus systems

CATEGORY DATA

Financial Cards and Payments in Denmark - Industry Overview

EXECUTIVE SUMMARY

Positive economic sentiment supports steady growth of financial payments in Denmark

High loss of value to fraud through card not present encourages consumers to be more vigilant with banks offering greater security

High smartphone penetration encourages increasing popularity of m-commerce

Danske continues to suffer from loss of consumer trust but MobilePay offer some hope

Positive outlook for financial payments in Denmark with m-commerce continuing to be the strongest performer