Executive Summary

Nov 2019
PROSPECTS
Pre-paid cards offer an alternative for budget-conscious consumers

Pre-paid cards continued to see strong growth by all measures in 2019. The benefits that come with pre-paid cards are very similar to credit and debit cards, providing reward points or product discounts for consumers.

RapidKL’s aim to go cashless boosts open loop pre-paid cards

Open loop pre-paid cards are predominantly used for transportation, although they are becoming more flexible, leading to higher demand. Pre-paid Touch ‘n Go public transportation cards are spurring demand, especially as the public bus company in the Klang Valley, RapidKL, announced its plans to go cashless in 2019.

Opportunity for merchants in closed loop pre-paid cards

Pre-paid cards have become part of the country’s effort to create a cashless society. Merchants are taking advantage of this and creating customised pre-paid cards that promote brand identity amongst consumers.

COMPETITIVE LANDSCAPE
Partnerships to create competitiveness

Strategic third-party partnerships are being created to enhance competitiveness. For instance, the CIMB Bank Lazada Prepaid Mastercard offers standard cashback of 0.

Visa and Mastercard not yet present in closed loop pre-paid cards

Visa and Mastercard remain leading networks in pre-paid cards, with American Express accounting for a minor share. The absence of these operators in closed loop pre-paid cards does not seem to have had a major effect, as the growth of open loop pre-paid cards has been and is expected to continue to be more aggressive.

BigPay offers an e-wallet with pre-paid card with several benefits

BigPay was launched in 2018, which is an e-wallet with accompanying pre-paid card. This allows customers to shop both online and offline in numerous outlets, as it is co-badged with Mastercard as the operator, so it can be used to pay in any outlets which accept Mastercard.

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Pre-Paid Cards in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pre-Paid Transactions in Malaysia?
  • What are the major operators and issuers in Malaysia?
  • What is the current state and expected evolution of consumer payment preference?
  • What payment instrument offers the highest growth potential?
  • What strategies and positioning have consumer finance companies utilized to win in the market?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in Malaysia, originate from our database within our Consumer Finance market share and market size database

Charge Cards in Malaysia - Category analysis

Charge Cards in Malaysia - Company Profile

HEADLINES

PROSPECTS

Some businesses move to credit cards due to attractive offers
High-income consumers are the main holders of personal charge cards
No significant impact from SST expected in charge cards

COMPETITIVE LANDSCAPE

American Express and Maybank work to increase merchant acceptance
Launch of a sharia-compliant commercial charge card
Low awareness of charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Malaysia - Category analysis

Credit Cards in Malaysia - Company Profile

HEADLINES

PROSPECTS

Hassle-free credit service guarantees growth in credit cards
The younger generation is becoming more cautious about credit card debt
SST leads to a slowdown in credit card applications

COMPETITIVE LANDSCAPE

Players offer credit card rewards to retain consumers’ loyalty
Launches of commercial credit cards to expand the consumer base
Range of co-branded cards launched by Hong Leong Bank and Emirates Skywards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Malaysia - Category analysis

Debit Cards in Malaysia - Company Profile

HEADLINES

PROSPECTS

Many factors stimulate the dynamic growth of debit cards
Moving towards an online, cashless society, although security concerns remain
Mobile wallets will contribute to the expected dynamic performance

COMPETITIVE LANDSCAPE

Debit cards face a challenge from the consumer preference for online bank transfers
The unbanked population could be difficult for players in debit cards to reach
Products to attract consumers and boost demand

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Malaysia - Category analysis

Pre-Paid Cards in Malaysia - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards offer an alternative for budget-conscious consumers
RapidKL’s aim to go cashless boosts open loop pre-paid cards
Opportunity for merchants in closed loop pre-paid cards

COMPETITIVE LANDSCAPE

Partnerships to create competitiveness
Visa and Mastercard not yet present in closed loop pre-paid cards
BigPay offers an e-wallet with pre-paid card with several benefits

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Malaysia - Category analysis

Store Cards in Malaysia - Company Profile

PROSPECTS

Financial Cards and Payments in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Dynamic transaction growth, driven mainly by debit cards and widening infrastructure
E-wallets contribute to the move towards a cashless society
Moving towards the future of e-payments with QR codes
Co-branding and rewards are offered by players to attract consumers
Cards will play a strong role despite the rising popularity of digital payment

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2014-2019
Table 114 Number of ATMs: Units 2014-2019
Table 115 Value Lost to Fraud 2014-2019
Table 116 Card Expenditure by Location 2019
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 118 Domestic versus Foreign Spend 2019

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 120 Financial Cards by Category: Number of Accounts 2014-2019
Table 121 Financial Cards Transactions by Category: Value 2014-2019
Table 122 Financial Cards by Category: Number of Transactions 2014-2019
Table 123 Consumer Payments by Category: Value 2014-2019
Table 124 Consumer Payments by Category: Number of Transactions 2014-2019
Table 125 M-Commerce by Category: Value 2014-2019
Table 126 M-Commerce by Category: % Value Growth 2014-2019
Table 127 Financial Cards: Number of Cards by Issuer 2014-2018
Table 128 Financial Cards: Number of Cards by Operator 2014-2018
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 132 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 133 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 134 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 135 Forecast Consumer Payments by Category: Value 2019-2024
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 137 Forecast M-Commerce by Category: Value 2019-2024
Table 138 Forecast M-Commerce by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources