Pre-Paid Cards in Turkey

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Pre-Paid Card Transactions industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pre-Paid Card Transactions in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pre-Paid Card Transactions in Turkey?
  • What are the major trends key to understanding Pre-Paid Card Transactions in Turkey?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

KEY DATA FINDINGS

High inflation drives upswing in credit card transactions
Introduction of instalment payments boosts credit card category
Higher e-commerce purchases fuel credit card spending
Cashless society to enhance credit card usage
New payment technologies will boost credit card usage
Credit card debt to reduce as inflation stabilises
Table 1 Credit Cards: Number of Cards in Circulation 2018-2023
Table 2 Credit Cards Transactions 2018-2023
Table 3 Credit Cards in Circulation: % Growth 2018-2023
Table 4 Credit Cards Transactions: % Growth 2018-2023
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 6 Commercial Credit Cards Transactions 2018-2023
Table 7 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 8 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 9 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 10 Personal Credit Cards Transactions 2018-2023
Table 11 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 12 Personal Credit Cards Transactions: % Growth 2018-2023
Table 13 Credit Cards: Number of Cards by Issuer 2018-2022
Table 14 Credit Cards: Number of Cards by Operator2018-2022
Table 15 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 16 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 18 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 21 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 22 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 26 Forecast Credit Cards Transactions 2023-2028
Table 27 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 28 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 30 Forecast Commercial Credit Cards Transactions 2023-2028
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 34 Forecast Personal Credit Cards Transactions 2023-2028
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

KEY DATA FINDINGS

Debit cards remain popular post-pandemic
Banks promote debit card accounts alongside other credit products
Students continue to use debit cards on campus
Young purchasing habits fuel debit card usage
Debit card accounts with small credit balances attract consumers
Roll out of contactless debit card to drive usage
Table 37 Debit Cards: Number of Cards in Circulation 2018-2023
Table 38 Debit Cards Transactions 2018-2023
Table 39 Debit Cards in Circulation: % Growth 2018-2023
Table 40 Debit Cards Transactions: % Growth 2018-2023
Table 41 Debit Cards: Number of Cards by Issuer 2018-2022
Table 42 Debit Cards: Number of Cards by Operator2018-2022
Table 43 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 44 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 46 Forecast Debit Cards Transactions 2023-2028
Table 47 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 48 Forecast Debit Cards Transactions: % Growth 2023-2028

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

KEY DATA FINDINGS

Open loop pre-paid cards rise among young consumers
Diaspora tourism and refugees drive growth in transportation closed-loop pre-paid cards
Election environment slows growth in pre-paid toll transactions
E-commerce growth creates strong potential for open-loop pre-paid cards
Turkish Lira devaluation will attract more tourists
High inflation, increasing wages and taxes encourage provision of lunch pre-paid cards
Table 49 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 50 Pre-paid Cards Transactions 2018-2023
Table 51 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 52 Pre-paid Cards Transactions: % Growth 2018-2023
Table 53 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 55 Open Loop Pre-paid Cards Transactions 2018-2023
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 57 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 58 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 59 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 60 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 70 Forecast Pre-paid Cards Transactions 2023-2028
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

Financial Cards and Payments in Turkey - Industry Overview

Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
Table 77 Number of POS Terminals: Units2018-2023
Table 78 Number of ATMs: Units2018-2023
Table 79 Value Lost to Fraud 2018-2023
Table 80 Card Expenditure by Location 2023
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
Table 82 Number of POS Terminals: Units2018-2023
Table 83 Number of ATMs: Units2018-2023
Table 84 Value Lost to Fraud 2018-2023
Table 85 Card Expenditure by Location 2023
Table 86 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Financial cards and payments in 2023: The big picture
2023 key trends: Contactless card growth
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
Table 87 Number of POS Terminals: Units2018-2023
Table 88 Number of ATMs: Units2018-2023
Table 89 Value Lost to Fraud 2018-2023
Table 90 Card Expenditure by Location 2023
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 92 Domestic versus Foreign Spend 2023
Table 93 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 94 Financial Cards by Category: Number of Accounts 2018-2023
Table 95 Financial Cards Transactions by Category: Value 2018-2023
Table 96 Financial Cards by Category: Number of Transactions 2018-2023
Table 97 Consumer Payments by Category: Value 2018-2023
Table 98 Consumer Payments by Category: Number of Transactions 2018-2023
Table 99 M-Commerce by Category: Value 2018-2023
Table 100 M-Commerce by Category: % Value Growth 2018-2023
Table 101 Financial Cards: Number of Cards by Issuer 2018-2022
Table 102 Financial Cards: Number of Cards by Operator2018-2022
Table 103 Financial Cards: Card Payment Transactions Value by Operator2018-2022
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 106 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 107 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 108 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 109 Forecast Consumer Payments by Category: Value 2023-2028
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 111 Forecast M-Commerce by Category: Value 2023-2028
Table 112 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Pre-Paid Card Transactions

  • Closed Loop Pre-Paid Card Transactions
  • Open Loop Pre-Paid Card Transactions

Pre-Paid Card Transactions

A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.

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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.

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