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Pre-Paid Cards in Turkey

December 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Pre-Paid Card Transactions industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Pre-Paid Card Transactions industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pre-Paid Card Transactions in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pre-Paid Card Transactions in Turkey?
  • What are the major trends key to understanding Pre-Paid Card Transactions in Turkey?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

KEY DATA FINDINGS

Huge growth in credit cards as consumers use credit to help cope with soaring inflation
Commercial credit cards grow faster than personal credit cards in 2022
Digital only cards become mainstream
Credit cards register healthy constant transaction value growth, though underlying factors driving growth are worrying
Alternative payment methods to support credit card growth
Fintechs drive growth in serving underserved
Table 1 Credit Cards: Number of Cards in Circulation 2017-2022
Table 2 Credit Cards Transactions 2017-2022
Table 3 Credit Cards in Circulation: % Growth 2017-2022
Table 4 Credit Cards Transactions: % Growth 2017-2022
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Credit Cards Transactions 2017-2022
Table 7 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 9 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Credit Cards Transactions 2017-2022
Table 11 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 12 Personal Credit Cards Transactions: % Growth 2017-2022
Table 13 Credit Cards: Number of Cards by Issuer 2017-2021
Table 14 Credit Cards: Number of Cards by Operator 2017-2021
Table 15 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Credit Cards Transactions 2022-2027
Table 27 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Credit Cards Transactions 2022-2027
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Credit Cards Transactions 2022-2027
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

KEY DATA FINDINGS

Debit cards registers significant growth in 2022 as consumers move from unbanked to banked
Preferred use still at ATM
Publicly-owned banks leverage local workforce to remain in pole position
Debit cards register moderate constant transaction value growth
Growth in contactless cards increases debit card use
Turkey hotbed for emerging technologies
Table 37 Debit Cards: Number of Cards in Circulation 2017-2022
Table 38 Debit Cards Transactions 2017-2022
Table 39 Debit Cards in Circulation: % Growth 2017-2022
Table 40 Debit Cards Transactions: % Growth 2017-2022
Table 41 Debit Cards: Number of Cards by Issuer 2017-2021
Table 42 Debit Cards: Number of Cards by Operator 2017-2021
Table 43 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 44 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 46 Forecast Debit Cards Transactions 2022-2027
Table 47 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 48 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

KEY DATA FINDINGS

Pre-paid cards fastest growing financial card in 2022
Competitive landscape remains fragmented
Growth in open loop pre-paid cards driven by rising popularity of online banks
Pre-paid cards fastest growing financial card over forecast period
Open loop pre-paid cards to become increasingly competitive
Alignment with PSD2 bolsters pre-paid cards growth
Table 49 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 50 Pre-paid Cards Transactions 2017-2022
Table 51 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 52 Pre-paid Cards Transactions: % Growth 2017-2022
Table 53 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 55 Open Loop Pre-paid Cards Transactions 2017-2022
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 57 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 58 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 59 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 60 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Pre-paid Cards Transactions 2022-2027
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

Financial Cards and Payments in Turkey - Industry Overview

Financial cards and payments in 2022: The big picture
Fintechs driving growth in the online banking space
Growth in QR technology
Competitive landscape
What next for financial cards and payments?
Table 77 Number of POS Terminals: Units 2017-2022
Table 78 Number of ATMs: Units 2017-2022
Table 79 Value Lost to Fraud 2017-2022
Table 80 Card Expenditure by Location 2022
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 82 Domestic versus Foreign Spend 2022
Table 83 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 84 Financial Cards by Category: Number of Accounts 2017-2022
Table 85 Financial Cards Transactions by Category: Value 2017-2022
Table 86 Financial Cards by Category: Number of Transactions 2017-2022
Table 87 Commerical Payments by Category: Value 2017-2022
Table 88 Commercial Payments by Category: Number of Transactions 2017-2022
Table 89 Personal Payments by Category: Value 2017-2022
Table 90 Personal Payments by Category: Number of Transactions 2017-2022
Table 91 M-Commerce by Category: Value 2017-2022
Table 92 M-Commerce by Category: % Value Growth 2017-2022
Table 93 Financial Cards: Number of Cards by Issuer 2017-2021
Table 94 Financial Cards: Number of Cards by Operator 2017-2021
Table 95 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 96 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 97 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 98 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 99 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 100 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 101 Forecast Commercial Payments by Category: Value 2022-2027
Table 102 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 103 Forecast Personal Payments by Category: Value 2022-2027
Table 104 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 105 Forecast M-Commerce by Category: Value 2022-2027
Table 106 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Pre-Paid Card Transactions

  • Closed Loop Pre-Paid Card Transactions
  • Open Loop Pre-Paid Card Transactions

Pre-Paid Card Transactions

A card paid for at point of sale, and permitting the bearer to buy goods or services usually of a particular type up to the pre-paid value. These cards acts as an alternative to cash. The card can be disposable or re-loadable.

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This report originates from Passport, our Pre-Paid Card Transactions research and analysis database.

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