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Pre-Paid Cards in the US
21 pages, Oct 2017
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Banking on open opportunities
Open loop pre-paid cards in the US have traditionally served one of two purposes: as a means to reach the unbanked/underbanked American consumer and to replace government payments disbursed through cheques. However, as each of these transformations has gradually moved towards saturation, open loop pre-paid cards in the years to come are destined to fill new roles.
Closing in on loyalty
While closed loop pre-paid cards have performed extremely well to replace paper gift certificates, with value spend strongly increasing over the review period, the ability of issuers to more deeply engage consumers through broader marketing efforts has been limited. Many issuers of closed loop pre-paid gift cards do engage in loyalty programs; however, by the end of the review period, few had managed to combined the two.
Drafted regulations for overdraft protections
The Consumer Finance Protection Bureau (CFPB), the US regulatory agency with authority over payment cards, issued new rules on pre-paid cards in October 2016, which are set to take effect from April 2018. Among the rules is one controversial extension of overdraft protection regulations currently enacted on credit cards, which require issuers to check pre-paid card users’ credit worthiness in the event of an overdraft on their cards.
COMPETITIVE LANDSCAPE
Lucrative government contracts
Regardless of size, governments across the US, from federal to state to municipal, are leveraging pre-paid cards as a means to eliminate waste, fraud and accountability. Electronic benefits transfers (EBTs) of Supplemental Nutrition Assistance Program (SNAP), commonly referred to as food stamps, have been successfully implemented in all 50 states since 2004.
Pre-paid consolidation
In early 2017, Green Dot, a bank holding company and the largest US provider of reloadable open loop pre-paid cards, announced intentions to purchase UniRush, an issuer of reloadable pre-paid and corporate payroll cards, for USD147 million. Green Dot’s acquisition, which follows its 2015 acquisitions of AccountNow and Achieve Cards, showcases a draw down in the once booming pre-paid card issuer landscape.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Pre-Paid Cards in Argentina | Oct 2017
- Pre-Paid Cards in Australia | Jan 2018
- Pre-Paid Cards in Austria | Nov 2018
- Pre-Paid Cards in Brazil | Nov 2018
- Pre-Paid Cards in Canada | Nov 2018
- Pre-Paid Cards in Chile | Nov 2018
- Pre-Paid Cards in China | Nov 2018
- Pre-Paid Cards in Colombia | Jan 2018
- Pre-Paid Cards in Denmark | Nov 2018
- Pre-Paid Cards in Egypt | Nov 2017
- Pre-Paid Cards in France | Nov 2018
- Pre-Paid Cards in Germany | Oct 2017
- Pre-Paid Cards in Greece | Oct 2017
- Pre-Paid Cards in Hong Kong, China | Nov 2018
- Pre-Paid Cards in Hungary | Nov 2018
- Pre-Paid Cards in India | Nov 2017
- Pre-Paid Cards in Indonesia | Oct 2017
- Pre-Paid Cards in Israel | Oct 2017
- Pre-Paid Cards in Italy | Oct 2017
- Pre-Paid Cards in Japan | Nov 2017
- Pre-Paid Cards in Malaysia | Oct 2017
- Pre-Paid Cards in Mexico | Nov 2017
- Pre-Paid Cards in Morocco | Oct 2017
- Pre-Paid Cards in Nigeria | Nov 2018
- Pre-Paid Cards in Norway | Oct 2017
- Pre-Paid Cards in Poland | Oct 2017
- Pre-Paid Cards in Portugal | Oct 2017
- Pre-Paid Cards in Romania | Oct 2017
- Pre-Paid Cards in Russia | Feb 2018
- Pre-Paid Cards in Saudi Arabia | Oct 2017
- Pre-Paid Cards in Singapore | Oct 2017
- Pre-Paid Cards in South Africa | Jan 2018
- Pre-Paid Cards in South Korea | Oct 2017
- Pre-Paid Cards in Spain | Nov 2018
- Pre-Paid Cards in Sweden | Oct 2017
- Pre-Paid Cards in Taiwan | Oct 2017
- Pre-Paid Cards in Thailand | Nov 2017
- Pre-Paid Cards in the Czech Republic | Nov 2018
- Pre-Paid Cards in the Netherlands | Oct 2017
- Pre-Paid Cards in the Philippines | Nov 2018
- Pre-Paid Cards in the United Arab Emirates | Oct 2017
- Pre-Paid Cards in the United Kingdom | Nov 2018
- Pre-Paid Cards in Turkey | Oct 2017
- Pre-Paid Cards in Ukraine | Nov 2017
- Pre-Paid Cards in Venezuela | Oct 2017
- Pre-Paid Cards in Vietnam | Jan 2018
Complete Catalogue
Country Reports
- Pre-Paid Cards in Argentina | Oct 2017
- Pre-Paid Cards in Australia | Jan 2018
- Pre-Paid Cards in Austria | Nov 2018
- Pre-Paid Cards in Brazil | Nov 2018
- Pre-Paid Cards in Canada | Nov 2018
- Pre-Paid Cards in Chile | Nov 2018
- Pre-Paid Cards in China | Nov 2018
- Pre-Paid Cards in Colombia | Jan 2018
- Pre-Paid Cards in Denmark | Nov 2018
- Pre-Paid Cards in Egypt | Nov 2017
- Pre-Paid Cards in France | Nov 2018
- Pre-Paid Cards in Germany | Oct 2017
- Pre-Paid Cards in Greece | Oct 2017
- Pre-Paid Cards in Hong Kong, China | Nov 2018
- Pre-Paid Cards in Hungary | Nov 2018
- Pre-Paid Cards in India | Nov 2017
- Pre-Paid Cards in Indonesia | Oct 2017
- Pre-Paid Cards in Israel | Oct 2017
- Pre-Paid Cards in Italy | Oct 2017
- Pre-Paid Cards in Japan | Nov 2017
- Pre-Paid Cards in Malaysia | Oct 2017
- Pre-Paid Cards in Mexico | Nov 2017
- Pre-Paid Cards in Morocco | Oct 2017
- Pre-Paid Cards in Nigeria | Nov 2018
- Pre-Paid Cards in Norway | Oct 2017
- Pre-Paid Cards in Poland | Oct 2017
- Pre-Paid Cards in Portugal | Oct 2017
- Pre-Paid Cards in Romania | Oct 2017
- Pre-Paid Cards in Russia | Feb 2018
- Pre-Paid Cards in Saudi Arabia | Oct 2017
- Pre-Paid Cards in Singapore | Oct 2017
- Pre-Paid Cards in South Africa | Jan 2018
- Pre-Paid Cards in South Korea | Oct 2017
- Pre-Paid Cards in Spain | Nov 2018
- Pre-Paid Cards in Sweden | Oct 2017
- Pre-Paid Cards in Taiwan | Oct 2017
- Pre-Paid Cards in Thailand | Nov 2017
- Pre-Paid Cards in the Czech Republic | Nov 2018
- Pre-Paid Cards in the Netherlands | Oct 2017
- Pre-Paid Cards in the Philippines | Nov 2018
- Pre-Paid Cards in the United Arab Emirates | Oct 2017
- Pre-Paid Cards in the United Kingdom | Nov 2018
- Pre-Paid Cards in Turkey | Oct 2017
- Pre-Paid Cards in Ukraine | Nov 2017
- Pre-Paid Cards in Venezuela | Oct 2017
- Pre-Paid Cards in Vietnam | Jan 2018